TY  - BOOK
AU  - McCarthy E. Jerome
AU  -  Perreault William D.
TI  - Basic marketing :  A global managerial approach
T2  - McGraw-Hill/Irwin series in marketing
SN  - 0070594104
U1  - X:51, P5 
PY  - 2005///
CY  - New Delhi
PB  - Tata McGraw Hill India    
KW  -  ECONOMICS
KW  - MARKETING
ER  -