Peter J. Paul <br/><br/>
Consumer behavior and marketing strategy 

 - 7th 
 - New Delhi  Tata McGraw Hill Publishing Company Limited India   2005 
 - 579p.  cm. 
<br/><br/><label>ISBN: </label>0070601585  225 
<br/><br/><label>Standard No.: </label>85238 
<br/><br/><label>Source: </label> 11199, 29/03/2006, Govinda Book House  Textual 
<br/><br/><label>Subjects--Topical Terms: </label><br/> BEHAVIOURISM<br/>CONSUMPTION (ECONOMICS)
<br/><br/><label>Dewey Class. No.: </label>X:321:(SN1), P5