Cateora Philip R. International marketing - 12th - New Delhi Tata McGraw-Hill Publishing Company Limited India 2006 - 697p. cm. - McGraw- Hill/Irwin Series in Marketing . ISBN: 0070598797 435 Standard No.: 85327 Source: 11200, 29/03/2006, Govinda Book House Textual Subjects--Topical Terms: MARKETING Dewey Class. No.: X:51.1, P6