TY  - BOOK
AU  - Katz Helen
TI  - Media handbook :  a complete guide to advetising media selection, planning, reserach and buying
T2  - Lea's communication
SN  - 0805857184 (pbk)
U1  - Y:393g, P7(RR) 
PY  - 2007///
CY  - New Jersey 
PB  - Lawrence Erlbaum Associates USA    
KW  - SOCIOLOGY
ER  -