O'Shanghnessy John <br/><br/>
Persuasion in advertising 

 - New Jersey   Routledge USA        2004 
 - xi,220p.  cm. 
<br/><br/><label>ISBN: </label>9780415322249 (pbk)  2353.31 
<br/><br/><label>Standard No.: </label>100763 
<br/><br/><label>Source: </label> 09-06650, 05/11/2009, Atlantic Publisher & Dist. Pvt Ltd.  Textual 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ECONOMICS
<br/><br/><label>Dewey Class. No.: </label>X:513:(5), P4