TY  - BOOK
AU  - O'Shanghnessy John
TI  - Persuasion in advertising
SN  - 9780415322249 (pbk)
U1  - X:513:(5), P4 
PY  - 2004///
CY  - New Jersey 
PB  - Routledge USA      
KW  - ECONOMICS
ER  -