Mitchell Andrew A. Ed.
Advertising exposure, memory and choice
- New York Psychology Press USA 2009
- vii,349p. cm.
- Advertising and consumer psychology .
9780805806857 (hbk) 5480.58
99844
09-06443, 30/10/2009, Atlantic Publisher & Dist. Pvt Ltd. Textual
ECONOMICS
X:513:(S), P9