TY  - BOOK
AU  - Mitchell Andrew A. Ed.
TI  - Advertising exposure, memory and choice
T2  - Advertising and consumer psychology
SN  - 9780805806857 (hbk)
U1  - X:513:(S), P9 
PY  - 2009///
CY  - New York
PB  - Psychology Press USA     
KW  - ECONOMICS
ER  -