Katz Helen <br/><br/>
Media handbook    Complete guide to advertising media slection, planning, research and buying 

 - 4th ed. 
 - New York  Routledge Taylor USA       1995 
 - xiv,212p.  cm. 
<br/><br/><label>ISBN: </label>9780415873543 (pbk)  2076.45 
<br/><br/><label>Standard No.: </label>2172 
<br/><br/><label>Source: </label> 10897, 21/12/2012, Elite Publishers Distributors  Textual 
<br/><br/><label>Subjects--Topical Terms: </label><br/>SOCIOLOGY
<br/><br/><label>Dewey Class. No.: </label>Y:393g, P7