TY  - BOOK
AU  - Katz Helen
TI  - Media handbook :  Complete guide to advertising media slection, planning, research and buying
SN  - 9780415873543 (pbk)
U1  - Y:393g, P7 
PY  - 1995///
CY  - New York
PB  - Routledge Taylor USA     
KW  - SOCIOLOGY
ER  -