<?xml version="1.0" encoding="utf-8" ?> <rss version="2.0" xmlns:opensearch="http://a9.com/-/spec/opensearch/1.1/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:atom="http://www.w3.org/2005/Atom"> <channel> <title> <![CDATA[Delhi University Library System Search for 'au:&quot;McDonald Malcolm&quot;']]> </title> <!-- prettier-ignore-start --> <link> /cgi-bin/koha/opac-search.pl?idx=&#38;q=au%3A%22McDonald%20Malcolm%22&#38;sort_by=title_asc&#38;format=rss </link> <!-- prettier-ignore-end --> <atom:link rel="self" type="application/rss+xml" href="/cgi-bin/koha/opac-search.pl?idx=&#38;q=au%3A%22McDonald%20Malcolm%22&#38;sort_by=title_asc&#38;format=rss" /> <description> <![CDATA[ Search results for 'au:&quot;McDonald Malcolm&quot;' at Delhi University Library System]]> </description> <opensearch:totalResults>13</opensearch:totalResults> <opensearch:startIndex>0</opensearch:startIndex> <opensearch:itemsPerPage>50</opensearch:itemsPerPage> <atom:link rel="search" type="application/opensearchdescription+xml" href="/cgi-bin/koha/opac-search.pl?idx=&#38;q=au%3A%22McDonald%20Malcolm%22&#38;sort_by=title_asc&#38;format=opensearchdescription" /> <opensearch:Query role="request" searchTerms="idx%3D%26q%3Dau%253A%2522McDonald%2520Malcolm%2522" startPage="" /> <item> <title> How to sell a service Guidelines for effective s </title> <dc:identifier>ISBN:</dc:identifier> <!-- prettier-ignore-start --> <link>/cgi-bin/koha/opac-detail.pl?biblionumber=568364</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By McDonald Malcolm H B.<br /> London Heinemann U K 1986 .<br /> 149p. cm..<br /> </p> ]]> <![CDATA[ <p> <a href="/cgi-bin/koha/opac-reserve.pl?biblionumber=568364">Place hold on <em>How to sell a service </em></a> </p> ]]> </description> <guid>/cgi-bin/koha/opac-detail.pl?biblionumber=568364</guid> </item> <item> <title> Key marketing concepts </title> <dc:identifier>ISBN:0333645634</dc:identifier> <!-- prettier-ignore-start --> <link>/cgi-bin/koha/opac-detail.pl?biblionumber=572672</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <img src="https://images-na.ssl-images-amazon.com/images/P/0333645634.01.TZZZZZZZ.jpg" alt="" /> ]]> <![CDATA[ <p> By McDonald Malcolm.<br /> London Macmillan Press 1995 .<br /> xii, 246p cm..<br /> 0333645634 </p> ]]> <![CDATA[ <p> <a href="/cgi-bin/koha/opac-reserve.pl?biblionumber=572672">Place hold on <em>Key marketing concepts</em></a> </p> ]]> </description> <guid>/cgi-bin/koha/opac-detail.pl?biblionumber=572672</guid> </item> <item> <title> Marketing A complete guide </title> <dc:identifier>ISBN:033399437X</dc:identifier> <!-- prettier-ignore-start --> <link>/cgi-bin/koha/opac-detail.pl?biblionumber=952509</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <img src="https://images-na.ssl-images-amazon.com/images/P/033399437X.01.TZZZZZZZ.jpg" alt="" /> ]]> <![CDATA[ <p> By McDonald Malcolm.<br /> Hampshire Palgrave Macmillan 2003 .<br /> xxv, 556p. cm..<br /> 033399437X </p> ]]> <![CDATA[ <p> <a href="/cgi-bin/koha/opac-reserve.pl?biblionumber=952509">Place hold on <em>Marketing </em></a> </p> ]]> </description> <guid>/cgi-bin/koha/opac-detail.pl?biblionumber=952509</guid> </item> <item> <title> Marketing An introductory text </title> <dc:identifier>ISBN:0333625862</dc:identifier> <!-- prettier-ignore-start --> <link>/cgi-bin/koha/opac-detail.pl?biblionumber=572760</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <img src="https://images-na.ssl-images-amazon.com/images/P/0333625862.01.TZZZZZZZ.jpg" alt="" /> ]]> <![CDATA[ <p> By Christopher Martin.<br /> London Macmillan Press 1995 .<br /> xiii,336p , Bibliography chapterwise cm..<br /> 0333625862 </p> ]]> <![CDATA[ <p> <a href="/cgi-bin/koha/opac-reserve.pl?biblionumber=572760">Place hold on <em>Marketing</em></a> </p> ]]> </description> <guid>/cgi-bin/koha/opac-detail.pl?biblionumber=572760</guid> </item> <item> <title> Marketing accountability How to measure marketing effectiveness. </title> <dc:identifier>ISBN:</dc:identifier> <!-- prettier-ignore-start --> <link>/cgi-bin/koha/opac-detail.pl?biblionumber=743889</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By McDonald Malcolm.<br /> London Kogan Page 2009 .<br /> ix,293p cm..<br /> </p> ]]> <![CDATA[ <p> <a href="/cgi-bin/koha/opac-reserve.pl?biblionumber=743889">Place hold on <em>Marketing accountability </em></a> </p> ]]> </description> <guid>/cgi-bin/koha/opac-detail.pl?biblionumber=743889</guid> </item> <item> <title> Marketing accountability A new metrics model to measure marketing effectiveness </title> <dc:identifier>ISBN:9780749462635</dc:identifier> <!-- prettier-ignore-start --> <link>/cgi-bin/koha/opac-detail.pl?biblionumber=570142</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <img src="https://images-na.ssl-images-amazon.com/images/P/0749462639.01.TZZZZZZZ.jpg" alt="" /> ]]> <![CDATA[ <p> By McDonald Malcolm.<br /> London Kogan Page 2011 .<br /> viii, 293p , Bibliography chapterwise cm..<br /> 9780749462635 </p> ]]> <![CDATA[ <p> <a href="/cgi-bin/koha/opac-reserve.pl?biblionumber=570142">Place hold on <em>Marketing accountability</em></a> </p> ]]> </description> <guid>/cgi-bin/koha/opac-detail.pl?biblionumber=570142</guid> </item> <item> <title> Marketing in a nutshell Key concepts for non- specialists </title> <dc:identifier>ISBN:9780750681339</dc:identifier> <!-- prettier-ignore-start --> <link>/cgi-bin/koha/opac-detail.pl?biblionumber=597913</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <img src="https://images-na.ssl-images-amazon.com/images/P/0750681330.01.TZZZZZZZ.jpg" alt="" /> ]]> <![CDATA[ <p> By MELDRUM Mike.<br /> New Delhi Elsevier 2007 .<br /> x,294p. , Bibliography: Chapterwise. cm..<br /> 9780750681339 </p> ]]> <![CDATA[ <p> <a href="/cgi-bin/koha/opac-reserve.pl?biblionumber=597913">Place hold on <em>Marketing in a nutshell</em></a> </p> ]]> </description> <guid>/cgi-bin/koha/opac-detail.pl?biblionumber=597913</guid> </item> <item> <title> Marketing plans &quot; How to prepare them, how to use&quot; </title> <dc:identifier>ISBN:</dc:identifier> <!-- prettier-ignore-start --> <link>/cgi-bin/koha/opac-detail.pl?biblionumber=705654</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Mcdonald Malcolm H B.<br /> London Heinemann 1984 .<br /> &quot;vii, 216p&quot; cm..<br /> </p> ]]> <![CDATA[ <p> <a href="/cgi-bin/koha/opac-reserve.pl?biblionumber=705654">Place hold on <em>Marketing plans </em></a> </p> ]]> </description> <guid>/cgi-bin/koha/opac-detail.pl?biblionumber=705654</guid> </item> <item> <title> Marketing plans How to prepare them, how to profit from them </title> <dc:identifier>ISBN:9781119217188</dc:identifier> <!-- prettier-ignore-start --> <link>/cgi-bin/koha/opac-detail.pl?biblionumber=617135</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By MCDONALD Malcolm.<br /> New Delhi Wiley 2016 .<br /> xv,624p , Glossary: p 441-452 cm..<br /> 9781119217188 </p> ]]> <![CDATA[ <p> <a href="/cgi-bin/koha/opac-reserve.pl?biblionumber=617135">Place hold on <em>Marketing plans</em></a> </p> ]]> </description> <guid>/cgi-bin/koha/opac-detail.pl?biblionumber=617135</guid> </item> <item> <title> Marketing plans for service business A complete guide </title> <dc:identifier>ISBN:</dc:identifier> <!-- prettier-ignore-start --> <link>/cgi-bin/koha/opac-detail.pl?biblionumber=771381</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By McDonald Malcolm.<br /> Amsterdam Elsevier 2006 .<br /> xiv,401p cm..<br /> </p> ]]> <![CDATA[ <p> <a href="/cgi-bin/koha/opac-reserve.pl?biblionumber=771381">Place hold on <em>Marketing plans for service business</em></a> </p> ]]> </description> <guid>/cgi-bin/koha/opac-detail.pl?biblionumber=771381</guid> </item> <item> <title> Marketing plans for service businesses A complete guide </title> <dc:identifier>ISBN:</dc:identifier> <!-- prettier-ignore-start --> <link>/cgi-bin/koha/opac-detail.pl?biblionumber=279761</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By McDonald Malcolm.<br /> Amesterdam Elsevier 2006 .<br /> xiv, 400p cm..<br /> </p> ]]> <![CDATA[ <p> <a href="/cgi-bin/koha/opac-reserve.pl?biblionumber=279761">Place hold on <em>Marketing plans for service businesses </em></a> </p> ]]> </description> <guid>/cgi-bin/koha/opac-detail.pl?biblionumber=279761</guid> </item> <item> <title> Marketing plans: How to prepare them, how to profit from them </title> <dc:identifier>ISBN:9781119217138 (pbk)</dc:identifier> <!-- prettier-ignore-start --> <link>/cgi-bin/koha/opac-detail.pl?biblionumber=4870</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <img src="https://images-na.ssl-images-amazon.com/images/P/111921713X.01.TZZZZZZZ.jpg" alt="" /> ]]> <![CDATA[ <p> By Mcdonald Malcolm.<br /> West Sussex John Wiley 2016 .<br /> xv, 624p. ill. , Index 615-624p. cm.<br /> 9781119217138 (pbk) </p> ]]> <![CDATA[ <p> <a href="/cgi-bin/koha/opac-reserve.pl?biblionumber=4870">Place hold on <em>Marketing plans: How to prepare them, how to profit from them</em></a> </p> ]]> </description> <guid>/cgi-bin/koha/opac-detail.pl?biblionumber=4870</guid> </item> <item> <title> Markettng plans How to prepare them, how to use them. </title> <dc:identifier>ISBN:9780476669976</dc:identifier> <!-- prettier-ignore-start --> <link>/cgi-bin/koha/opac-detail.pl?biblionumber=660218</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Mcdonald Malcolm.<br /> West Sussex John Wiley 2011 .<br /> xvi, 573p cm..<br /> 9780476669976 </p> ]]> <![CDATA[ <p> <a href="/cgi-bin/koha/opac-reserve.pl?biblionumber=660218">Place hold on <em>Markettng plans</em></a> </p> ]]> </description> <guid>/cgi-bin/koha/opac-detail.pl?biblionumber=660218</guid> </item> </channel> </rss>
