<?xml version="1.0" encoding="utf-8" ?> <rss version="2.0" xmlns:opensearch="http://a9.com/-/spec/opensearch/1.1/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:atom="http://www.w3.org/2005/Atom"> <channel> <title> <![CDATA[Delhi University Library System Search for 'se,phr:&quot;McGraw-Hill Series in Marketing and Advertising&quot;']]> </title> <!-- prettier-ignore-start --> <link> /cgi-bin/koha/opac-search.pl?idx=&#38;q=se%2Cphr%3A%22McGraw-Hill%20%20Series%20in%20Marketing%20and%20Advertising%22&#38;sort_by=relevance&#38;format=rss </link> <!-- prettier-ignore-end --> <atom:link rel="self" type="application/rss+xml" href="/cgi-bin/koha/opac-search.pl?idx=&#38;q=se%2Cphr%3A%22McGraw-Hill%20%20Series%20in%20Marketing%20and%20Advertising%22&#38;sort_by=relevance&#38;format=rss" /> <description> <![CDATA[ Search results for 'se,phr:&quot;McGraw-Hill Series in Marketing and Advertising&quot;' at Delhi University Library System]]> </description> <opensearch:totalResults>13</opensearch:totalResults> <opensearch:startIndex>0</opensearch:startIndex> <opensearch:itemsPerPage>50</opensearch:itemsPerPage> <atom:link rel="search" type="application/opensearchdescription+xml" href="/cgi-bin/koha/opac-search.pl?idx=&#38;q=se%2Cphr%3A%22McGraw-Hill%20%20Series%20in%20Marketing%20and%20Advertising%22&#38;sort_by=relevance&#38;format=opensearchdescription" /> <opensearch:Query role="request" searchTerms="idx%3D%26q%3Dse%252Cphr%253A%2522McGraw-Hill%2520%2520Series%2520in%2520Marketing%2520and%2520Advertising%2522" startPage="" /> <item> <title> Advertising, layout and art direction </title> <dc:identifier>ISBN:</dc:identifier> <!-- prettier-ignore-start --> <link>/cgi-bin/koha/opac-detail.pl?biblionumber=628527</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Baker Stephen.<br /> New York McGraw Hill 1959 .<br /> 326p cm..<br /> </p> ]]> <![CDATA[ <p> <a href="/cgi-bin/koha/opac-reserve.pl?biblionumber=628527">Place hold on <em>Advertising, layout and art direction</em></a> </p> ]]> </description> <guid>/cgi-bin/koha/opac-detail.pl?biblionumber=628527</guid> </item> <item> <title> Innovation in marketing New perspectives for prof </title> <dc:identifier>ISBN:</dc:identifier> <!-- prettier-ignore-start --> <link>/cgi-bin/koha/opac-detail.pl?biblionumber=628508</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Levitt Theodore.<br /> New York McGraw Hill 1962 .<br /> vii,253p cm..<br /> </p> ]]> <![CDATA[ <p> <a href="/cgi-bin/koha/opac-reserve.pl?biblionumber=628508">Place hold on <em>Innovation in marketing</em></a> </p> ]]> </description> <guid>/cgi-bin/koha/opac-detail.pl?biblionumber=628508</guid> </item> <item> <title> Media in advertising </title> <dc:identifier>ISBN:</dc:identifier> <!-- prettier-ignore-start --> <link>/cgi-bin/koha/opac-detail.pl?biblionumber=574246</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Barton Roger.<br /> London McGraw-Hill 1964 .<br /> ix,557p cm..<br /> </p> ]]> <![CDATA[ <p> <a href="/cgi-bin/koha/opac-reserve.pl?biblionumber=574246">Place hold on <em>Media in advertising</em></a> </p> ]]> </description> <guid>/cgi-bin/koha/opac-detail.pl?biblionumber=574246</guid> </item> <item> <title> Advertising agency operations and management </title> <dc:identifier>ISBN:</dc:identifier> <!-- prettier-ignore-start --> <link>/cgi-bin/koha/opac-detail.pl?biblionumber=629246</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Barton Roger.<br /> New York McGraw-Hill 1955 .<br /> x,434p cm..<br /> </p> ]]> <![CDATA[ <p> <a href="/cgi-bin/koha/opac-reserve.pl?biblionumber=629246">Place hold on <em>Advertising agency operations and management</em></a> </p> ]]> </description> <guid>/cgi-bin/koha/opac-detail.pl?biblionumber=629246</guid> </item> <item> <title> Measuring advertising effectiveness </title> <dc:identifier>ISBN:</dc:identifier> <!-- prettier-ignore-start --> <link>/cgi-bin/koha/opac-detail.pl?biblionumber=629450</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Lucas Darrell Blaine.<br /> New York McGraw-Hill 1963 .<br /> xi,399p cm..<br /> </p> ]]> <![CDATA[ <p> <a href="/cgi-bin/koha/opac-reserve.pl?biblionumber=629450">Place hold on <em>Measuring advertising effectiveness</em></a> </p> ]]> </description> <guid>/cgi-bin/koha/opac-detail.pl?biblionumber=629450</guid> </item> <item> <title> Measuring advertising effectiveness </title> <dc:identifier>ISBN:</dc:identifier> <!-- prettier-ignore-start --> <link>/cgi-bin/koha/opac-detail.pl?biblionumber=629451</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Lucas Darrell Blaine.<br /> New York McGraw-Hill 1963 .<br /> xi,399p cm..<br /> </p> ]]> <![CDATA[ <p> <a href="/cgi-bin/koha/opac-reserve.pl?biblionumber=629451">Place hold on <em>Measuring advertising effectiveness</em></a> </p> ]]> </description> <guid>/cgi-bin/koha/opac-detail.pl?biblionumber=629451</guid> </item> <item> <title> Marketing management in action </title> <dc:identifier>ISBN:</dc:identifier> <!-- prettier-ignore-start --> <link>/cgi-bin/koha/opac-detail.pl?biblionumber=589930</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Buell Victor P.<br /> Mcgraw-Hill Book Company New Francisco 1965 .<br /> 340p cm..<br /> </p> ]]> <![CDATA[ <p> <a href="/cgi-bin/koha/opac-reserve.pl?biblionumber=589930">Place hold on <em>Marketing management in action</em></a> </p> ]]> </description> <guid>/cgi-bin/koha/opac-detail.pl?biblionumber=589930</guid> </item> <item> <title> Planning and creating better direct mail </title> <dc:identifier>ISBN:</dc:identifier> <!-- prettier-ignore-start --> <link>/cgi-bin/koha/opac-detail.pl?biblionumber=628975</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Yeck John D..<br /> New York McGraw Hill USA 1961 .<br /> xii, 387p. Bib p 375-80 cm..<br /> </p> ]]> <![CDATA[ <p> <a href="/cgi-bin/koha/opac-reserve.pl?biblionumber=628975">Place hold on <em>Planning and creating better direct mail</em></a> </p> ]]> </description> <guid>/cgi-bin/koha/opac-detail.pl?biblionumber=628975</guid> </item> <item> <title> Marketing management and administrative action </title> <dc:identifier>ISBN:</dc:identifier> <!-- prettier-ignore-start --> <link>/cgi-bin/koha/opac-detail.pl?biblionumber=671161</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Britt Steuart Henderson.<br /> 1963 .<br /> 468p cm..<br /> </p> ]]> <![CDATA[ <p> <a href="/cgi-bin/koha/opac-reserve.pl?biblionumber=671161">Place hold on <em>Marketing management and administrative action</em></a> </p> ]]> </description> <guid>/cgi-bin/koha/opac-detail.pl?biblionumber=671161</guid> </item> <item> <title> Marketing management and administrative action </title> <dc:identifier>ISBN:</dc:identifier> <!-- prettier-ignore-start --> <link>/cgi-bin/koha/opac-detail.pl?biblionumber=254154</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Britt Steuart.<br /> NA NA 1968 </p> ]]> <![CDATA[ <p> <a href="/cgi-bin/koha/opac-reserve.pl?biblionumber=254154">Place hold on <em>Marketing management and administrative action</em></a> </p> ]]> </description> <guid>/cgi-bin/koha/opac-detail.pl?biblionumber=254154</guid> </item> <item> <title> Modern marketing management An integrated approa </title> <dc:identifier>ISBN:</dc:identifier> <!-- prettier-ignore-start --> <link>/cgi-bin/koha/opac-detail.pl?biblionumber=682412</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Mauser Ferdinand F.<br /> </p> ]]> <![CDATA[ <p> <a href="/cgi-bin/koha/opac-reserve.pl?biblionumber=682412">Place hold on <em>Modern marketing management </em></a> </p> ]]> </description> <guid>/cgi-bin/koha/opac-detail.pl?biblionumber=682412</guid> </item> <item> <title> Compleat copywriter </title> <dc:identifier>ISBN:</dc:identifier> <!-- prettier-ignore-start --> <link>/cgi-bin/koha/opac-detail.pl?biblionumber=629487</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Norins Hanley.<br /> New York McGraw-Hill Book Co. 1966 .<br /> x,326p , Bibliography: p 318-320 cm..<br /> </p> ]]> <![CDATA[ <p> <a href="/cgi-bin/koha/opac-reserve.pl?biblionumber=629487">Place hold on <em>Compleat copywriter</em></a> </p> ]]> </description> <guid>/cgi-bin/koha/opac-detail.pl?biblionumber=629487</guid> </item> <item> <title> New psychology of selling </title> <dc:identifier>ISBN:</dc:identifier> <!-- prettier-ignore-start --> <link>/cgi-bin/koha/opac-detail.pl?biblionumber=669549</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Hattwick Melvin S.<br /> 1960 </p> ]]> <![CDATA[ <p> <a href="/cgi-bin/koha/opac-reserve.pl?biblionumber=669549">Place hold on <em>New psychology of selling</em></a> </p> ]]> </description> <guid>/cgi-bin/koha/opac-detail.pl?biblionumber=669549</guid> </item> </channel> </rss>
