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Marketing strategy A life-cycle approach by
Material type:  Text; Format:
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Language: English
Publication details: New Delhi Cambridge University Press 2014
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8 Q4/TD.
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Marketing management An Indian perspective. by
Material type: Text; Format:
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Publication details: New Delhi Biztantra 2012
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Indian marketing The case studies by
Material type: Text; Format:
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Language: English
Publication details: New Delhi Anmol Publications 1991
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Environmental marketing Strategies, practice theory & research by
Material type: Text; Format:
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Language: English
Publication details: Mumbai Jaico Pub. 2008
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Marketing management Analytic exercieses for spreadsheets by
Edition: 2nd
Material type: Text; Format:
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Language: English
Publication details: Massachusetts Scientific Press 1993
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8:(D6,9(B) N3.
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Marketing communication Principles and practice by
Material type: Text; Format:
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Language: English
Publication details: London Routledge 2002
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8N91 P2.
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Marketing initiative Economic and Social Research by
Material type: Text; Format:
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Language: English
Publication details: London Prentice Hall 1994
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51.3.N9 N4.
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Services marketing Text and cases by
Edition: 3rd
Material type: Text; Format:
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Language: English
Publication details: London Palgrave Macmillan 2009
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Services marketing Text and cases by
Edition: 3rd
Material type: Text; Format:
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Language: English
Publication details: London Palgrave Macmillan 2009
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Chaos marketing How to win in a turbulent world by
Material type: Text; Format:
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Language: English
Publication details: London McGraw-Hill 1995
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8 N5.
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Marketing research Analysis and measurement by
Material type: Text; Format:
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Language: English
Publication details: London McGraw Hill 1973
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51b4 L3.
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International marketing Strategy and management by
Material type: Text; Format:
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Language: English
Publication details: London Groom-Helm UK 1986
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:54 M6.
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Green marketing Issues and challenges. by
Material type: Text; Format:
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Language: English
Publication details: Jaipur Yking Books. 2012
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51:(G:55) Q2.
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Marketing management An introduction by
Material type: Text; Format:
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Language: English
Publication details: Ireland Gill and Macmillan 1984
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8 M4.
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Marketing management Analysis, planning, implementation & control. by
Edition: 7
Material type: Text; Format:
print
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Not fiction
Language: English
Publication details: India Prentice-Hall 1991
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8.N6 K7;N1/TD3.
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Marketing Research Text and cases by
Edition: 3
Material type: Text; Format:
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Language: English
Publication details: Illinois Richard D Irwin Inc 1972
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51b4 L2/TD3.
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Marketing management Analysis and Decision by
Material type: Text; Format:
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Language: English
Publication details: Illinois Richard D Irwin Inc 1959
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51 J9.
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Managerial marketing Polician, strategies, and de by
Edition: 4
Material type: Text; Format:
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Language: English
Publication details: Illinois Richard D Irwin 1973
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51 J8;L3.
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Marketing research Text and cases by
Edition: 6
Material type: Text; Format:
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Not fiction
Language: English
Publication details: Illinois Irwin 1985
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51b4 J6;M5/TD3.
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Basic marketing A managerial approach by
Edition: 4
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: Illinois Irwin 1971
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8 K8;L1/TD3.
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Basic marketing A managerial approach by
Edition: 4
Material type: Text; Format:
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regular print
; Literary form:
Not fiction
Language: English
Publication details: Illinois Irwin 1971
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8 K8;L1/TD3.
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Basic marketing A managerial approach by
Edition: 4
Material type: Text; Format:
print
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; Literary form:
Not fiction
Language: English
Publication details: Illinois Irwin 1971
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8 K8;L1/TD3.
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Managerial marketing Perspectives and viewpoints by
Edition: 3
Material type: Text; Format:
print
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; Literary form:
Not fiction
Language: English
Publication details: Illinois Irwin 1967
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51 J8;K7;3.
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Managerial marketing Perspectives and viewpoints by
Edition: 3
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: Illinois Irwin 1967
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51 J8;K7;3.
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Marketing research Methodological foundations by
Material type: Text; Format:
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Language: English
Publication details: Illinois Dryden Press 1976
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51b4 L6.
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Marketing research Methodological foundations by Series: Dryden Press Series in Marketing
Edition: 2
Material type: Text; Format:
print
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; Literary form:
Not fiction
Language: English
Publication details: Illinois Dryden Press 1979
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51b4 L6;L9.
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Strategic marketing Concept and cases V2 by Series: Marketing Series
Material type: Text; Format:
print
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Language: English
Publication details: Hyderabad Icfai University 2003
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51 P3.
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Strategic marketing Concept and cases by
Material type: Text; Format:
print
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Not fiction
Language: English
Publication details: Hyderabad Icfai University 2003
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51 P3.1.
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Multicultural marketing An introduction by
Material type: Text; Format:
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Language: English
Publication details: Hyderabad Icfai University 2006
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51 P6.
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Basic marketing A managerial approach by Series: Irwin Seris in Marketing
Edition: 8
Material type: Text; Format:
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Language: English
Publication details: Homewood Richard D Irwin 1984
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8 K8;M4/TD3.
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Basic marketing A managerial approach by Series: Irwin Series in Marketing
Edition: 9
Material type: Text; Format:
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Not fiction
Language: English
Publication details: Homewood Irwin 1987
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8 KO;M7/TD3.
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Basic marketing A managerial approach by Series: Irwin Series in Marketing
Edition: 9
Material type: Text; Format:
print
regular print
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Not fiction
Language: English
Publication details: Homewood Irwin 1987
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8 KO;M7/TD3.
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Basic marketing A managerial approach by
Edition: 3
Material type: Text; Format:
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Not fiction
Language: English
Publication details: Homewood Irwin 1968
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8 K8/TD.
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B2B marketing A radically different approach for by
Material type: Text; Format:
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Language: English
Publication details: Harlow Pearson Education 2002
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:511-8 P2.
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Services marketing Text and readings by
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Language: English
Publication details: Dublin Mercury Publications 1996
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Services marketing Text and readings by
Material type: Text; Format:
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Language: English
Publication details: Dublin Mercury Publication 1996
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X9(Y) N6.
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Managing marketing A concise approach by
Material type: Text; Format:
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Language: English
Publication details: Delhi Wiley India 2015
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Managing marketing A concise approach by
Material type: Text; Format:
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Language: English
Publication details: Delhi Wiley India 2015
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Services marketing The Indian experiences by
Edition: 2nd
Material type: Text; Format:
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; Literary form:
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Language: English
Publication details: Delhi South Asia Publications India 1999
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X9(Y):51.2.N9 N3;N9.
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Marketing research Measurement and method by
Edition: 6th
Material type: Text; Format:
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Language: English
Publication details: Delhi Prentice-Hall USA 1993
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Services marketing Text and cases by
Material type: Text; Format:
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Language: English
Publication details: Delhi Pearson Education 2008
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Global marketing A decision- oriented approach by
Edition: 4th
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Language: English
Publication details: Delhi Pearson 2010
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Marketing management A South Asian perspective by
Edition: 14
Material type: Text; Format:
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Language: English
Publication details: Delhi Pearson 2013
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Marketing management A South Asian perspective by
Edition: 14
Material type: Text; Format:
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Language: English
Publication details: Delhi Pearson 2013
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Services marketing The Indian experience by
Material type: Text; Format:
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Language: English
Publication details: Delhi Manas Publications India 1993
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X9(Y):51.2.N9 N3/TD3.
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