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201.
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Handbook for the advertising agency account execut by
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: Massachusetts Addison-Wesley 1969
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:513-8.73.N6 K9.
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202.
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Handbook of advertising art production by
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: Englewood Cliffs Prentice-Hall 1966
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:513 K6.
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203.
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Handbook of advertising art production by
Edition: 2
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: Englewood Cliffs Prentice Hall 1976
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:513 K6;L6.
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204.
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Handbook of advertising management by
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: New York McGraw-Hill 1970
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:513-8.73.N7 L0.
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205.
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Handbook of advertising to business , industry, go by
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: London Macmillan Company 1969
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:513 K9.
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206.
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History of advertising agency N W Ayer and sons a by
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: 1949
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:513 H9.
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207.
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Image from Amazon.com
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208.
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How to advertise and promote your small business by
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: New York Wiley 1978
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:513 L8.
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209.
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How to advertise yourself by
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: New York Macmillan 1978
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:513 L8.
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210.
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How to be a successful copywriter by
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: New York Acro Publication 1965
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:513 K5.
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211.
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How to increase advertising effectiveness by
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: 1958
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:513 J8-;1.
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212.
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How to increase advertising effectiveness by
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: 1958
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:513 J8-;1.
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213.
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How to use psychology for better advertising by
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: 1950
Availability: No items available.
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214.
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How to write a good advertisement A short course by
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: New York Harper & Raw Publish 1962
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:513 K2.
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215.
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How to write a good advertisement A short course by
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: New York Harper & Raw Publish 1962
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:513 K2.
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216.
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How to write advertising that sells by
Edition: 2
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: New York McGraw-Hill 1968
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:513 J2;K8.
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217.
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How to write advertising that sells by
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: New York McGraw Hill 1952
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:513 J2.
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218.
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Humor in advertising and how to make it pay by
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: 1963
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:513:(S:521) K3.
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219.
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Hundred greatest advertisements Who wrote then an by
Edition: 2
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: New York Dover Publications 1959
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:513 J9.
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220.
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Image from Amazon.com
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221.
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222.
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Image from Amazon.com
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Imperial persuaders Images of Africa and Asia in by Series: Studies in Imperialism
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: New York Manchester University Press 2003
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:513.60k4.P P3.
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223.
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Image from Amazon.com
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Industrial advertising and publicity by
Edition: 2
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: London Associated Business Programme 1978
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:513 L8.
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224.
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Industrial advertising handbook by
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: 1953
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:513 J3.
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225.
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Industrial publicity management by
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: London Business Books 1968
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:513-8 K8.
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226.
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227.
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Image from Amazon.com
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Integrated advertising, promotion, and marketing communications by
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi Prentice-Hall 2002
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:513:(D6,9(B) P2.
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228.
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Image from Amazon.com
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International advertising Realities and myths by
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: London Sage 2000
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:513 P0.
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229.
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Image from Amazon.com
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International business: Competing in the global marketplace by
Edition: 10th
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi McGraw- Hill Education 2014
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:54 P3;Q4/TD.
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230.
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Image from Amazon.com
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231.
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Introduction to advertising by
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: 1954
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:513 J4-J4;1.
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232.
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Introduction to advertising by
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: 1954
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:513 J4-J4;1.
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233.
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Introduction to advertising and marketing research by
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: Mumbai Himalaya Publishing 2000
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:513 P0.
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234.
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Image from Amazon.com
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235.
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Issues in the economics of advertising by
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: London University of Illionois 1970
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:513.N7 L0.
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236.
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Image from Amazon.com
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Kleppner's advertising procedure by
Edition: 14
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: New Jersey Prentice Hall USA 1999
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:513 J0;N9.
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237.
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Lane's advertising administration by
Edition: 4
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: London Butterworths 1968
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:5133-8 K8.
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238.
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Image from Amazon.com
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239.
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Image from Amazon.com
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Making ads pay by
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: New York Dover Pub 1966
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:513 K6.
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240.
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241.
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Management of advertising by
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: Englewood Cliffs Prentice-Hall 1971
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:513-8 L1.
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242.
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243.
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Image from Amazon.com
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Management of international advertising A marketi by
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: Boston Allyn and Bacon 1984
Availability: No items available.
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244.
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Image from Amazon.com
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Management of international advertising A marketi by
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: Boston Allyn and Bacon 1984
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:513-8.1.N8 M4.
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245.
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Managing advertising effectively by
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: Bradford MCB Books 1975
Availability: No items available.
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246.
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Managing advertising effectively by
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: Bradford MCB Books 1975
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:513-8 L5.
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247.
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Image from Amazon.com
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Marketing below-the -line by Series: Studies in Management
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: London Allen & Unwin 1972
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:513 L2.
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248.
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Image from Amazon.com
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Mass advertising as a social forecast A method fo by
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: Westport Green-wood 1976
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:513-89Q1 L6.
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249.
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Measuring advertising Readership and results by
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: New York McGraw-Hill 1986
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:513 K6.
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250.
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