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451.
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452.
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Basic marketing:a marketing strategy planning approach by
Edition: 17
Material type:  Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: Boston McGraw Hill 2009
Availability: Items available for loan: Central Science Library (1)Collection, call number: X:51 P9.
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453.
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Basic Marketing:principles and practice Cannon T by
Edition: Ed 2
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: London London, Holt, Rinehart And Winston 1986
Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:51 M6.
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454.
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Basic methods of marketing research by
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: 1951
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51 J1.
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455.
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Basic problems in marketing management Greif E C by
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: USA USA, Wadsworth 1967
Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:51 K7;3.
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456.
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Basic problems in marketing management by
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: California Wadsworth 1967
Availability: No items available.
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457.
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Basic problems in marketing management by
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: California Wadsworth 1967
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8 K7.
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458.
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459.
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Basic retailing Text and cases by Series: Wiley Marketing Series. Ed. by William Lazer
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: New York John Wiley and Sons 1971
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X512:8 L1.
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460.
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Basics marketing02 online marketing Sheehan B by
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: Switzerland Switzerland, AVA 2010
Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:51 Q0.
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461.
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Bayesian statistics and marketing by Series: Wiley Series in Probability and Statistics
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: West Sussex John Wiley 2005
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51b4:(B) P5.
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462.
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Bayesian statistics and marketing by Series: Wiley series in probability and statistics
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: Chichester John Wiley & Sons 2005
Availability: Items available for loan: Central Science Library (1)Collection, call number: B2871 P5.
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463.
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464.
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465.
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Bazaar India: markets society and the colonial state in gangetic Bhiar by
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: Berkeley University of California Press 1998
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: Y:3(X:51).273.N9, N8.
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466.
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467.
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Behavior of teenage consumers in India and its marketing implications by
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: Delhi University of Delhi India 2005
Availability: Items available for reference: Central Library: Not for loan (1).
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468.
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Behavioral and management science in marketing by
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: NY Arnold Press 1978
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8 L8.
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469.
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Behavioral and management science in marketing by
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: NY Arnold Press 1978
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8 L8.
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470.
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Behavioral and management science in marketing. by
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: 1978
Availability: Items available for loan: South Campus Library (1)Collection, call number: X:51-8 L8.
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471.
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Behavioral models for market analysis Foundations by
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: Illinois Dryden Press 1977
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51 L7.
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472.
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473.
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474.
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475.
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476.
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477.
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478.
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Behavioural and management science in marketing Davis H L; Silk A J by
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: NY NY, John Wiley 1978
Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:51obSNI L8.
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479.
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Behavioural aspect of marketing WILLIAMS by
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: London London, Heinmann 1981
Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:51:(SNI) M1.
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480.
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Behavioural aspects of marketing Williams Keith C by
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: London London, Heinemann 1981
Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:51:(SNI) M1.
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481.
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Behavioural aspects of marketing Williams K C by
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: USA USA, Heinemann 1981
Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:51:(SNI) M1.
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482.
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Behavioural marketing Walters D by
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: NY NY, Wiley 2015
Availability: Items available for loan: Faculty of Management Library (1).
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483.
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484.
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Behavioural Research for Marketing by
Material type: Text; Format:
print
Language: English
Publication details: Taylor and Francis ; 2022
Availability: Items available for loan: Central Library (1).
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485.
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486.
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Behvioural aspects of marketing by
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: 1981
Availability: Items available for loan: South Campus Library (1)Collection, call number: X:51:(S:44) M1.
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487.
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Bench marketing theory and practies Rolstadas A by
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: London London, Chapman & Hall 1995
Availability: Items available for loan: Faculty of Management Library (1).
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488.
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Best of marketing by
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: 1975
Availability: Items available for loan: South Campus Library (1)Collection, call number: X:51 L5.
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489.
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Best of marketing. V1. by Series: ; V1: Products and Policies. (254p)
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: London Leviathan House 1975
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51 L5.1.
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490.
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491.
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492.
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Best practices in International marketing by
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: 2002
Availability: Items available for loan: South Campus Library (1)Collection, call number: X:51.1'P P2.
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493.
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Beyond 2000: Future of direct marketing Reitman J I by
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: USA USA, Blackwell Business 1997
Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:51 N6.
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494.
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Beyond branding How Savvy marketers build brand by
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: Chicago Probus 1993
Availability: No items available.
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495.
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Beyond branding How Savvy marketers build brand by
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: Chicago Probus 1993
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:511.73.N9 N3.
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496.
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Beyond buzz: next generation of word-of-mouth marketing Kelly L by
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi New Delhi, AMACOM 2011
Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:51 Q1.
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497.
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Beyond consumer marketing Sectoral marketing and emerging trends by
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi Response Books 2004
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51.2.N9 P4.
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498.
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Beyond consumer marketing Sectroal marketing and emerging trends by
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi Response Books 2004
Availability: Items available for loan: South Campus Library (1)Collection, call number: X:51.2'P P4.
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499.
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Beyond logistics and planning : Event marketing handbook Saget A by
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: USA USA, Kaplan 2005
Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:51k P5.
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500.
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Beyond Multi-Channel Marketing by
Material type: Text; Format:
print
Language: English
Publication details: Emerald Publishing 2020
Availability: Items available for loan: Central Library (1).
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