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Marketing strategy: Customers & competition Schnaars S P by
Material type:  Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: New York New York, The free press 1995
Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:51 N7.
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Marketing communications: Integrated approach Smith P R by
Material type: Text; Format:
print
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Not fiction
Language: English
Publication details: London London, Kogan page 1998
Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:51 N8.
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Cases in strategic marketing Rosethal D; Brown L G by
Material type: Text; Format:
print
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Language: English
Publication details: New Jersey New Jersey, Prentice Hall 2000
Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:51y7 P0.
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Semiotics, marketing and communication Floch J M by
Material type: Text; Format:
print
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Not fiction
Language: English
Publication details: New York New York, Palgrave 2000
Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X3:51.53 P0.
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Essentials of Marketing Research Kumar V; Aaker David A by
Edition: 2nd
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: USA USA, John Willey & Sons, Inc. 2002
Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:51:f P2.
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Marketing management: planning approach Hughes G D by
Material type: Text; Format:
print
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Language: English
Publication details: London London, Addison-Wesley 1980
Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:8 M0.
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Behavioural aspects of marketing Williams K C by
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: USA USA, Heinemann 1981
Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:51:(SNI) M1.
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Marketing: concepts and strategies Pride W M; Ferrell O C by
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: NY NY, Houghton Mifflin 1997
Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:51 N5;N7.
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Marketing: an integrated approach Barry T E by
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: New York New York, CBS Publishing Japan Ltd. 1986
Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:51 M6;1.
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Elements of direct marketing Baier M by
Material type: Text; Format:
print
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Not fiction
Language: English
Publication details: New York New York, McGraw-Hill 1985
Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:51 M5.
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Marketing in developing countries Kindra G S by
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi New Delhi, Selectbook 1985
Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:51 M5.
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Advances in International Marketing Cavusgil S Tamer Ed. by Series: ; 19
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: United Kingdom United Kingdom, Howard House, Wagon Lane,Bingley BD16 1WA, Emerald Group Publishing Limited 2009
Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:51.1 P9.
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Review of marketing research Malhotra N K by
Material type: Text; Format:
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Language: English
Publication details: India India, Emerald 2010
Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:51 Q0.
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Marketing palces and spaces Correia A; Gnoth J And Others by Series: ; 10/advances in culture tourism and hospitality research
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: India India, Emerald 2015
Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:51(U8) Q5.
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Marketing management and strategy Dolye P by
Edition: 3
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: London London, Pearson Education 2002
Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:51 P2.
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Reading in marketing management Kotler P by
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: New Jersey New Jersey, Pentice-Hall 1972
Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:51 L2.
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Marketing management analysis planning KOTLER by
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: New Jersey New Jersey, Prentice-Hall 1973
Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:51 N3.
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Indian cases in marketing Neelameghan S by
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: Delhi Delhi, Deptt. of B M & I A 1968
Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:51.44 N8.
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Indian cases in marketing Neelameghan S by
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: Delhi Delhi, Deptt. of B M & I A 1968
Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:51.44 N8.
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Indian cases in marketing Neelamegam S by
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: Delhi Delhi, Deptt. of B M & I A 1968
Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:51.44 N8.
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Indian cases in marketing Neelamegham S by
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: Delhi Delhi, Deptt. of B M & I A 1968
Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:51 N8.
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Indian cases in marketing Neelamegham S by
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: Delhi Delhi, Deptt. of B M & I A 1968
Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:51 N8.
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Indian cases in marketing Neelamegham S by
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: Delhi Delhi, Deptt. of B M & I A 1968
Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:51 N8.
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Indian cases in marketing Neelamegham S by
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: Delhi Delhi, Deptt. of B M & I A 1968
Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:51 N8.
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Indian cases in marketing Neelmegham S by
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: Delhi Delhi, Dept. of Business Management 1968
Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:51.44 N8.
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Indian cases in marketing Neelmegham S by
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: Delhi Delhi, Dept. of Business Management 1968
Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:51.44 N8.
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Managerial introduction to marketing Stavdt T A by
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: Englewood Englewood, Cliffs P H India 1965
Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:51 N5.
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Research for marketing decisions Green P E; Tull D S by
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: Englwood Englwood, Cliffs P H India 1966
Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:51 N6.
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Readings in marketing management Boyd; Kapoor by
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: Bombay Bombay, Asia 1967
Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:51 N7.
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Marketing society, and conflict Levy S J; Zaltman G by
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: New Jersey New Jersey, Prentice-Hall 1975
Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:51oaY:6 L5.
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Marketing change and exchange Barksdale H C by
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: NY Holt NY Holt, Rinehart and Winston 1964
Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:51x K4.
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Cases in marketing management Bursk E C by
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: New Jersey New Jersey, Prentice-Hall 1962
Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:51y7 K2.
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Winkler on marketing planning Winkler J by
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: London London, Associated Business Programmes 1974
Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X5:51 L4.
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Practice of marketing research Davies A H by
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: London London, Heinemann 1973
Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X5:51 L3.
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Marketing management information system King W R by
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: NY NY, Petrocelli/Charter 1977
Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:8ogD658(2:55) L71.
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Marketing research: methodological foundations Churchill G A by
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: USA USA, Dryden 1976
Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:51:f L6.
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Practice of marketing research Davies A H by
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: London London, Heinemann 1973
Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:51:f L32;1.
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Fundamentals of modern marketing Cundiff E W; Still R R And Others by
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi New Delhi, Prentice-Hall 1977
Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:51 L7;7.
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Marketing for nonprofit organizations Kotler P by
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: New Jersey New Jersey, Prentice-Hall 1975
Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:51 L5.
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Marketing today: basic approach Schwartz D J by
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: NY NY, Harcourt Brace 1973
Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:51 L3;7.
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Marketing strategy and plans Luck D J; Ferrell O C by
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: New Jersey New Jersey, Prentice-Hall 1979
Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:51 L9;1.
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Marketing research: management overview Wilson E C by
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: Bombay Bombay, D B Taraporevala 1971
Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:51:f L12;1.
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New horizons in marketing Karstein H by
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: Bombay Bombay, Thacker 1968
Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:51 K8.
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Directory of marketing executives D M A by
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi New Delhi, Delhi Management Association 1967
Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:51 K7.
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Marketing systems: introductory analysis Fisk G by
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: NY NY, Harper & Row 1967
Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:51 K7;4.
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Marketing management & administrative action Britt S H; Boyd H W by
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: NY NY, McGraw-Hill 1968
Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:51 K8;13.
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Fundamentals of modern marketing Cundiff E W; Still R R by
Edition: 3
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi New Delhi, Prentice-Hall 1982
Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:51 M2;2.
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Marketing theory and metatheory Bartels R by
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: USA USA, Richard D Irwin 1970
Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:51 L0;3.
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Indian cases in marketing Neelamegham S by
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: Delhi Delhi, Department Of Business Management And Industrial Administration 1968
Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:51y7 K8.
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Indian cases in marketing Neelamegham S by
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: Delhi Delhi, Department Of Business Management And Industrial Administration 1968
Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:51y7 K8.
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