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Marketing Text, cases and readings by
Material type:  Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: 1956
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51 J6-J6;3.
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Marketing An active learning approach by Series: Open Learning Foundation Publication
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: Oxford Blackwell Publishers 1997
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8 N7.
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Marketing An institutions approach by Series: Business and Economic Publication
Edition: 2
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: New York McGraw Hill 1953
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51 H7; J3 D&W.
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Marketing An integrated approach by
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: New York Harper and Row 1979
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51 L9.
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Marketing An analytical perspective by
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: London Prentice-Hall 1997
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51 N7.
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Marketing An introductory text by
Edition: 8
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: London Macmillan 1991
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51 L4;N1.
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Marketing Theory and practice by Series: Macmillan Studies in Marketing Management
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: London Macmillan 1976
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51 L6.
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Marketing Encyclopedia doctionary by
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: London Blackwell Publishers Ltd 1999
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51k N9/RR.
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Marketing An introduction by
Edition: Ed 6
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: Delhi Pearson Education 2003
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51 M7;P3/TD.
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Marketing Across cultures by
Material type: Text; Format:
print
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; Literary form:
Not fiction
Language: English
Publication details: Chichester Capstone Publications 2004
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Marketing A managerial approach by
Edition: 2
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: Cincinnati South-Western 1987
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8 M7.
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Marketing Across cultures by
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: Chichester Capstone Publications 2004
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51:(Y) P4.
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Marketing Contemporary concepts and practices by
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: Boston Allyn and Bacon 1988
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51 M8.
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Marketing Contemporary concepts and practices by
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: Boston Allen and Bacon 1982
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51 M2.
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Marketing strategy The challenge of the external by
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: London Sage 1998
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51 N8.
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Connected marketing The viral buzz and word of mo by
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: London Elsevier 2006
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51 P6.
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Sustainable marketing Managerial ecological issue by
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: California Sage 1999
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Marketing management by Series: Celebrating Dance in Asia and The Pacific
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: New York Larsen & Keller 2017
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8 Q7.
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Marketing communications by Series: Oxford India studies in contemporary society
Edition: 2nd
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi Sage 2015
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8N91 Q5.
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Digital marketing by Series: Routledge Frontiers of Political Economy
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi Oxford University Press 2015
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51:(D6,9(B) Q5.
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Relationship marketing. by Series: Graduate Texts in Mathematics
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi Oxford University Press 2009
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8 P9/TD.
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International marketing by Series: Springer Texts in Business and Economics
Edition: 2nd
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi Oxford University Press 2014
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51.1 Q4/TD.
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Rural marketing by Series: Routledge Studies in the European Economy; 40
Edition: 3rd
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: Delhi Pearson 2016
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51 Q2;Q6.
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International marketing. by
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: Los Angeles Sage 2013
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51.1 Q3.
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Report on the marketing of ghee and other milk pro by Series: Its marketing series ,85
Edition: 2nd
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: Delhi Manager of Publications India 1957
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X9(KZ31:74):51.2.N57t J7/GD.
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Marketing revealed Challenging the myths. by
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: New York Palgrave 2008
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51 P8.
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Marketing research Tools and techniques by
Edition: 2
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: New York Oxford University Press. 2010
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51b4 Q0.
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Marketing performance How marketers drive profitable growth by
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi Wiley India 2016
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8 Q6.
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Marketing research A global outlook by
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi Sage Publications 2015
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51b4 Q5.
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Services marketing Text and cases by
Edition: 2nd
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi Pearson 2012
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X9(Y):51 P8;Q2.
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Online marketing A customer-led approach. by
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi Oxford University Press 2007
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51 P7.
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Online marketing A customer-led approach. by
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi Oxford University Press 2007
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51 P7.
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Online marketing A customer-led approach. by
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi Oxford University Press 2007
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51 P7.
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Online marketing A customer-led approach. by
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi Oxford University Press 2007
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51 P7.
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Online Marketing A Customer - led Approach. by
Material type: Text; Format:
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; Literary form:
Not fiction
Language: English
Publication details: New Delhi Oxford University Press 2007
Availability: Items available for loan: Ratan Tata Library (1).
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Marketing management Text and cases by Series: McGraw-Hill /Irwin series in marketing
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi McGraw-Hill 2005
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8 P5.
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Marketing management Text and cases by Series: McGraw-Hill /Irwin series in marketing
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi McGraw-Hill 2005
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8 P5.
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Marketing management Text and cases by Series: McGraw-Hill /Irwin series in marketing
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi McGraw-Hill 2005
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8 P5.
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Marketing strategy A decision-focused approach. by
Edition: 7th
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi McGraw Hill 2011
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:8:(S:44) P6;Q1.
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Marketing strategy A decision- focussed approach. by
Edition: 5th
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi McGraw Hill 2006
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:8:(S:44) P6.
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