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Developing busines strategies by Series: Ronald Series on Marketing Management
Material type:  Text; Format:
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Language: English
Publication details: New York Wiley USA 1984
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X9:8 M4.
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Applied econometrics time series. by Series: Sage Library in Marketing
Edition: 4th
Material type: Text; Format:
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Language: English
Publication details: New York Wiley 2015
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:(B286) N5;Q5/TD.
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Consumer behavior by Series: Holt, Rinehart and Winston Marketing Series
Material type: Text; Format:
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Language: English
Publication details: New York Rinehart and Winston 1968
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:1:(S:44) K8.
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Consumer behavior by Series: Holt, Rinehart and Winston Marketing Series
Material type: Text; Format:
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Language: English
Publication details: New York Rinehart and Winston 1968
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:1:(S:44) K8.
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Indian consumers Studies and cases for marketing decisions by
Material type: Text; Format:
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Language: English
Publication details: New Delhi McGraw-Hill 1973
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:1:(S:44).2.N7 L3/TD3.
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Advertising and promotion An integrated marketing communications perspective by
Edition: 9th
Material type: Text; Format:
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Language: English
Publication details: New Delhi McGraw Hill 2013
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:513 P4;Q3/TD.
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Strategic customer management Integrating relationship marketing and CRM by
Material type: Text; Format:
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Language: English
Publication details: New Delhi Cambridge University Press 2013
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:511 Q3/TD.
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Strategic customer management Integrating relationship marketing and CRM by
Material type: Text; Format:
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Language: English
Publication details: New Delhi Cambridge University Press 2013
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Retailers A study in successful marketing and promotion by
Material type: Text; Format:
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Language: English
Publication details: London Assiciated Business Programmes UK 1976
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X512:8.3.N7 L6.
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Advertising Theory and practice by Series: Irwin Series in Marketing
Edition: 11
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Language: English
Publication details: Delhi AITBS India 1983
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Advertising Theory and practice by Series: Irwin Series in Marketing
Edition: 11
Material type: Text; Format:
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Language: English
Publication details: Delhi AITBS India 1983
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Advertising Theory and practice by Series: Irwin Series in Marketing
Edition: 11
Material type: Text; Format:
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Language: English
Publication details: Delhi AITBS India 1983
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Advertising Theory and practice by Series: Irwin Series in Marketing
Edition: 11
Material type: Text; Format:
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Not fiction
Language: English
Publication details: Delhi AITBS India 1983
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Advertising Theory and practice by Series: Irwin Series in Marketing
Edition: 11
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: Delhi AITBS India 1983
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Advertising Theory and practice by Series: Irwin Series in Marketing
Edition: 11
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: Delhi AITBS India 1983
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:513 K7;M3/TD3.
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Consumer behavior by Series: Prentice Hall foundations of marketing series
Material type: Text; Format:
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Language: English
Publication details: New Delhi Prentice Hall 1976
Availability: Items available for loan: Arts Library (1)Collection, call number: X:3210aSN1 L6.
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Bulding a buzz Libraries and word-of-mouth marketing by
Material type: Text; Format:
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Language: English
Publication details: Chicago American Library Association USA 2010
Availability: Items available for loan: Central Library (1)Collection, call number: 2:(X:51) Q0.
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Guanxi Relationship Marketing in a Chinese Context by
Material type: Text; Format:
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Language: English
Publication details: Taylor and Francis ; 2001
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Management series. L.Ron Hubbard by Series: Public, Marketing, Admin
Material type: Text; Format:
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Language: English
Publication details: Usa Bride publication 1991
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:8n 73 N91 NI.3.
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Consumer behavior by Series: Dryden Press Series in Marketing
Edition: 4
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: NY Dryden Press 1982
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:1:(S:44) M2/TD3.
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Consumer behavior by Series: Dryden Press Series in Marketing
Edition: 4
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: NY Dryden Press 1982
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:1:(S:44) M2/TD3.
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Market- driven management Strategic and operational marketing by
Edition: 3
Material type: Text; Format:
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Language: English
Publication details: London Palgrave Macmillan 2012
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8.5 Q2.
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Effective salemanship by Series: Dryden Press Series in Marketing
Material type: Text; Format:
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Language: English
Publication details: Hindale Dryden Press 1980
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:514 M0.
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Competc student manual A dynamic marketing simul by
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Language: English
Publication details: Dallas Business Publications 1974
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Winning streak A marketing decision-making simulation by
Edition: 2
Material type: Text; Format:
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Language: English
Publication details: Cincinnate South-Western Publishing 1992
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Consumer behavior by Series: Dryden Press Series in Marketing
Edition: 5
Material type: Text; Format:
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Not fiction
Language: English
Publication details: Chicago Dryden Press 1986
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Consumer behavior. by Series: Dryden Press Series in Marketing
Edition: 6
Material type: Text; Format:
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Language: English
Publication details: Chicago Dryden Press 1968
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Pricing Concepts and methods for effective marketing by
Edition: 2
Material type: Text; Format:
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Language: English
Publication details: Aldershot Gower 1988
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Winning streak A marketing decision-making simulation by
Edition: 2
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: Cincinnate South-Western Publishing 1992
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51:(D6,9(B) N2.
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Consumer behavior by Series: Dryden Press Series in Marketing
Edition: 5
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: Chicago Dryden Press 1986
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:1:(S:44) M2;M6/TD3.
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HBR'S 10 must reads On strategic marketing
Material type: Text; Format:
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Publication details: Boston Harvard Business Review Press 2013
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8 Q1;Q3.
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Professional salesmanship Persuasion and motivations in marketing by
Material type: Text; Format:
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Language: English
Publication details: NA NA 1966
Availability: Items available for loan: Arts Library (1)Collection, call number: X:513 K6.
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Selling The personal force in marketing by
Material type: Text; Format:
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Language: English
Publication details: 1977
Availability: Items available for loan: South Campus Library (1)Collection, call number: X:514 L7.
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Advertising It's role in modern marketing by
Edition: 2
Material type: Text; Format:
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Language: English
Publication details: New York Holt Rinehart and Winston 1969
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:513 K9.
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Pricing by Series: Macmillan studies in marketing management
Material type: Text; Format:
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Language: English
Publication details: London Macmillan 1976
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:76 L6.
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Consumer behavior Implications for marketing stra by
Edition: 5th
Material type: Text; Format:
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Language: English
Publication details: Boston Irwin 1992
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:1:(S:44) M3;M2.
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The Postcolonial Exotic Marketing the Margins by
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Language: English
Publication details: Taylor and Francis ; 2001
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Liberalized and neglected Food marketing policies by Series: World Development studies,12
Material type: Text; Format:
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Language: English
Publication details: Helsinki World institute for Development Economic Research 1998
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X9(J3):75.61.N9 N8.
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Report by
Material type: Text; Format:
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Language: English
Publication details: 1967
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: "X9(J3891):51.2.N63t K7/GD".
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Report on fish in India by Series: "Its, Marketing Series. 126"
Edition: 3rd
Material type: Text; Format:
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Language: English
Publication details: Delhi MOP India 1961
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: "X9(KZ332):51.2.N61t H6;K1/GD".
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Market neutral strategies by Series: Frank J Fabozzi series
Material type: Text; Format:
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Language: English
Publication details: New Jersey John Wiley 2005
Availability: Items available for loan: South Campus Library (1)Collection, call number: X:51-8 P5.
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Market entry strategies for emerging economies. by
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Language: English
Publication details: Berlin Peter Lang 2008
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Design dimension The new competitive weapon for p by
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Language: English
Publication details: Oxford Basil Blackwell 1990
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:511 M6;'NO.
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