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Principles of Marketing, 17 ed. by
Material type:  Text; Format:
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Language: English
Publication details: Pearson ; Pearson ; 2018
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Marketing Research: An Indian Perspective by
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Language: English
Publication details: Pearson ; Pearson ; 2014
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Marketing Management: An Asian Perspective by
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Language: English
Publication details: Pearson ; Pearson ; 2018
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Statistics for business & marketing research by
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Language: English
Publication details: PHI
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Green Marketing in Emerging Economies by
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Publication details: Springer ; Springer ; 2022
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Enlightened Marketing in Challenging Times by
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Publication details: Springer ; Springer ; 2020
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International Digital Marketing in China by
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Language: English
Publication details: Springer ; Springer ; 2020
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Strategic Innovative Marketing and Tourism by
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Publication details: Springer ; Springer ; 2020
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Music, Management, Marketing, and Law by
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Language: English
Publication details: Springer ; Springer ; 2019
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Case Studies on Social Marketing by
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Language: English
Publication details: Springer ; Springer ; 2019
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Emerging Issues in Global Marketing by
Material type: Text; Format:
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Language: English
Publication details: Springer ; Springer ; 2018
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Chief Marketing Officers at Work by
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Language: English
Publication details: Springer ; Springer ; 2016
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Business Project Management and Marketing by
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Language: English
Publication details: Springer ; Springer ; 2016
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Excel 2016 for Marketing Statistics by
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Language: English
Publication details: Springer ; Springer ; 2016
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International Marketing of Higher Education by
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Language: English
Publication details: Springer ; Springer ; 2016
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Tourism Management, Marketing, and Development by
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Publication details: Springer ; Springer ; 2016
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Tourism Marketing for Developing Countries by
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Language: English
Publication details: Springer ; Springer ; 2016
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Global Issues in Pharmaceutical Marketing by
Material type: Text; Format:
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Language: English
Publication details: Taylor and Francis ; 2016
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Routledge Handbook of Football Marketing by
Material type: Text; Format:
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Language: English
Publication details: Taylor and Francis ; 2017
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Marketing and Supply Chain Management by
Material type: Text; Format:
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Language: English
Publication details: Taylor and Francis ; 2018
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Absolute Essentials of Strategic Marketing by
Material type: Text; Format:
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Language: English
Publication details: Taylor and Francis ; 2020
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Stakeholder Involvement in Social Marketing by
Material type: Text; Format:
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Language: English
Publication details: Taylor and Francis ; 2021
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Integrated Marketing Communications in Football by
Material type: Text; Format:
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Language: English
Publication details: Taylor and Francis ; 2023
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Marketing 5.0: Technology for Humanity by
Material type: Text; Format:
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Language: English
Publication details: Wiley ; 2021
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Data Driven Marketing for Dummies by
Material type: Text; Format:
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Language: English
Publication details: Wiley ; 2020
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Optimal Investment and Marketing Strategies by
Material type: Text; Format:
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Language: English
Publication details: World Scientific ; WSPC ; 2012
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Worldwide Casebook in Marketing Management by
Material type: Text; Format:
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Language: English
Publication details: World Scientific ; WSPC ; 2016
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Evaluating Marketing Actions and Outcomes by
Material type: Text; Format:
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Language: English
Publication details: Emerald Publishing 2003
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Strategic Marketing Management in Asia by
Material type: Text; Format:
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Language: English
Publication details: Emerald Publishing 2016
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Marketing the 21st Century Library by
Material type: Text; Format:
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Language: English
Publication details: Chandos Publishing Elsevier 2015
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Marketing Strategy: Text and Cases by
Material type: Text; Format:
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Language: English
Publication details: Cengage 2019
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Digital marketing: Strategy, planning & disruption by
Edition: 3rd
Material type: Text; Format:
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; Literary form:
Not fiction
Publication details: New Delhi Sage India 2025
Availability: Items available for loan: Ratan Tata Library (1).
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Applied marketing analysis using python by
Material type: Text; Format:
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Publication details: New Delhi Sage 2025
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Strategic marketing for nonprofit organizations Andreasen A R; Kotler P by
Edition: 7
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi New Delhi, PHI Learning 2009
Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:51 P8.
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Marketing communications : principles and practice Kitchen P J by
Material type: Text; Format:
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Not fiction
Language: English
Publication details: United Kingdom United Kingdom, Thomson 1999
Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X3:51 N9.
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Marketing Communication: Principles and Practice Varey R J by
Material type: Text; Format:
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; Literary form:
Not fiction
Language: English
Publication details: NY NY, Routledge 2002
Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X3:51 P2.
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Case studies in industrial marketing ICFAI by
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: Hyderabad Hyderabad, ICFAI 2006
Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X8(A):51 P6.1.
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Marketing,sales and customer services Watkins C by
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: United Kingdom United Kingdom, Charted institute of Bankers 1999
Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:513 N9.
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Strategic marketing concepts and cases Jayasimha KR by
Material type: Text; Format:
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; Literary form:
Not fiction
Language: English
Publication details: Hyderabad Hyderabad, ICFAI Press 2003
Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:51y7 P3.1.
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Marketing manament text and cases Lal R And Others by
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: Boston Boston, McGraw Hill 2005
Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:51 P5;1.
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Marketing management text and cases Lal Rajiv And Others by
Material type: Text; Format:
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; Literary form:
Not fiction
Language: English
Publication details: USA USA, McGraw Hill 2005
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Marketing Channels : a management view Rosenbloom B by
Edition: 7
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: United Kingdom United Kingdom, Cengage Learning 2004
Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:51 P4.
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Services Marketing: Text and cases Verma Harsh by
Material type: Text; Format:
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; Literary form:
Not fiction
Language: English
Publication details: New Delhi New Delhi, Pearson 2008
Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:51 P8;21.
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Strategic marketing : creating competitive advantage West D And Others by
Material type: Text; Format:
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; Literary form:
Not fiction
Language: English
Publication details: New Delhi New Delhi, Oxford University press 2007
Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:51 P7.
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Marketing plans for service business Mcdonald M; Payne A by
Material type: Text; Format:
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Not fiction
Language: English
Publication details: United Kingdom United Kingdom, Butterworth-Heinemann 2006
Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:51 P6.
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Marketing research: text and cases Boyd H W; Westfall R And Others by
Material type: Text; Format:
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; Literary form:
Not fiction
Language: English
Publication details: Delhi Delhi, Richard D Irwin 1986
Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:51f M6;17.
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Marketing research: text and cases Boyd H W; Westfall R And Others by
Material type: Text; Format:
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; Literary form:
Not fiction
Language: English
Publication details: Delhi Delhi, Richard D Irwin 1986
Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:51f M6;17.
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Marketing research: text and cases Boyd H W; Westfall R And Others by
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: Delhi Delhi, Richard D Irwin 1986
Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:51f M6;17.
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Marketing research: text and cases Boyd H W; Westfall R And Others by
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: Delhi Delhi, Richard D Irwin 1986
Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:51f M6;17.
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