From Brand Vision to Brand Evaluation: Strategically Building and Sustaining Brands Chernatony L De
By: Material type:
TextLanguage: English Publication details: Great Great, Britain Butterworth Heinemann 2001Description: viii,291ISBN: - 0-7506-4614-4
- X:512 P1
Textbook
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Faculty of Management Library | Faculty of Management Library | X:512 P1 (Browse shelf(Opens below)) | Available | ML1265522 |
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From Brand Vision to Brand Evaluation: Strategically Building and Sustaining Brands
APA
Chernatony L De, . (2001). From Brand Vision to Brand Evaluation: Strategically Building and Sustaining Brands. Great: Great, Britain Butterworth Heinemann.
Chicago
Chernatony L De, . 2001. From Brand Vision to Brand Evaluation: Strategically Building and Sustaining Brands. Great: Great, Britain Butterworth Heinemann.
Harvard
Chernatony L De, . (2001). From Brand Vision to Brand Evaluation: Strategically Building and Sustaining Brands. Great: Great, Britain Butterworth Heinemann.
MLA
Chernatony L De, . From Brand Vision to Brand Evaluation: Strategically Building and Sustaining Brands. Great: Great, Britain Butterworth Heinemann. 2001.
