Strategic Brand Licensing Building Brand Value through Enduring Partnerships
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TextLanguage: English Publication details: Taylor and Francis; 2024ISBN: - 9781003364566
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Strategic Brand Licensing
APA
Maria Cristina Longo; Pete Canalichio, .Strategic Brand Licensing. : Taylor and Francis.
Chicago
Maria Cristina Longo; Pete Canalichio, .Strategic Brand Licensing. : Taylor and Francis.
Harvard
Maria Cristina Longo; Pete Canalichio, .Strategic Brand Licensing. : Taylor and Francis.
MLA
Maria Cristina Longo; Pete Canalichio, .: Taylor and Francis. .
