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Basic marketing A global- managerial approach by Series: McGraw Hill/Irwin Series in Marketing
Edition: 15
Material type:  Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi Tata McGraw Hill Publishing India 2005
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8 K8; P5/TD.
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2.
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Basic marketing A global- managerial approach by Series: McGraw Hill/Irwin Series in Marketing
Edition: 15
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi Tata McGraw Hill Publishing India 2005
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8 K8; P5/TD.
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3.
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Basic marketing A global- managerial approach by Series: McGraw Hill/Irwin Series in Marketing
Edition: 15
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi Tata McGraw Hill Publishing India 2005
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8 K8; P5/TD.
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4.
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Basic marketing A global- managerial approach by Series: McGraw Hill/Irwin Series in Marketing
Edition: 15
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi Tata McGraw Hill Publishing India 2005
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8 K8; P5/TD.
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5.
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Basic marketing A global- managerial approach by Series: McGraw Hill/Irwin Series in Marketing
Edition: 15
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi Tata McGraw Hill Publishing India 2005
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8 K8; P5/TD.
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6.
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Basic marketing A global- managerial approach by Series: McGraw Hill/Irwin Series in Marketing
Edition: 15
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi Tata McGraw Hill Publishing India 2005
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8 K8; P5/TD.
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7.
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Basic marketing A global- managerial approach by Series: McGraw Hill/Irwin Series in Marketing
Edition: 15
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi Tata McGraw Hill Publishing India 2005
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8 K8; P5/TD.
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8.
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Cases and simulations in marketing management by
Material type: Text; Format:
print
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; Literary form:
Not fiction
Language: English
Publication details: New Delhi Galgotia Publishers 1999
Availability: Items available for loan: Ratan Tata Library (1).
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9.
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Cases in strategic marketing management An integr by
Material type: Text; Format:
print
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; Literary form:
Not fiction
Language: English
Publication details: New Jersey Prentice-Hall 1998
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8 N8.
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10.
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Customer equity by
Material type: Text; Format:
print
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Not fiction
Language: English
Publication details: Boston Harvard Business School Press 2001
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11.
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Customer equity by
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: Boston Harvard Business School Press 2001
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8 P1.
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12.
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Enterprise marketing management The new science o by
Material type: Text; Format:
print
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Not fiction
Language: English
Publication details: New Jersey John Wiley 2003
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8 P3.
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13.
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Global Marketing management by
Edition: 7
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi Prentice Hall India 2004
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8.1.N7 M0;P4/TD3.
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14.
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Global Marketing management by
Edition: 7
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi Prentice Hall India 2004
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8.1.N7 M0;P4/TD3.
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15.
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Global marketing management. by
Edition: 5th
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: New Jersey Prentice-Hall 1995
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8.1.N7 L4; N5/TD3.
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16.
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Global marketing management. by
Edition: 5th
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: New Jersey Prentice-Hall 1995
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8.1.N7 L4; N5/TD3.
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17.
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Inside-out marketing How to create an internal ma by
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: London Kogan Page 2002
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8 P2.
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18.
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International strategic marketing A European per by
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: London Routledge 2004
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8:5.P P4.
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19.
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Management skills in marketing by
Edition: 2
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: Oxfordshire McGraw-Hill 1993
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8 M2;N3.
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20.
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Marketing and financial management New economy- new interfaces by
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: New York Palgrave Macmillan Press 2005
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8 P5.
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21.
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Marketing management Analysis, planning ,planning,implementation, and control by
Edition: 9th
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: New Jersey Prentice Hall 1997
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8.N6 K7;N7/TD3.
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22.
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Marketing management Analysis, planning ,planning,implementation, and control by
Edition: 9th
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: New Jersey Prentice Hall 1997
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8.N6 K7;N7/TD3.
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23.
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Marketing management Analysis, planning ,planning,implementation, and control by
Edition: 9th
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: New Jersey Prentice Hall 1997
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8.N6 K7;N7/TD3.
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24.
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Marketing management Concepts and practice by
Edition: Rev
Material type: Text; Format:
print
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; Literary form:
Not fiction
Language: English
Publication details: Delhi Dhanpat Rai & Company Ltd 2000
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25.
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Marketing management Concepts and practice by
Edition: Rev
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: Delhi Dhanpat Rai & Company Ltd 2000
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8 N9;P0.
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26.
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Marketing management Knowledge and skills by
Edition: 7th
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: Boston Irwin 2004
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27.
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Marketing management Knowledge and skills by
Edition: 7th
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: Boston Irwin 2004
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28.
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Marketing management Knowledge and skills by
Edition: 7th
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: Boston Irwin 2004
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8 M6;P4/TD1;1.
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29.
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Marketing management Knowledge and skills by
Edition: 7th
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: Boston Irwin 2004
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8 M6;P4/TD1;1.
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30.
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Marketing management Rev ed by
Edition: 4
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: Delhi Dhanpat Rai 2005
Availability: No items available.
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31.
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Marketing management Rev ed by
Edition: 4
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: Delhi Dhanpat Rai 2005
Availability: Not available: Ratan Tata Library : Checked out (1).
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32.
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Marketing management Text and cases by Series: McGraw-Hill /Irwin series in marketing
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi McGraw-Hill 2005
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8 P5.
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33.
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Marketing management Text and cases by Series: McGraw-Hill /Irwin series in marketing
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi McGraw-Hill 2005
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8 P5.
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34.
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Marketing management Text and cases by Series: McGraw-Hill /Irwin series in marketing
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi McGraw-Hill 2005
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8 P5.
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35.
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Marketing management The Millennium by
Edition: 10th
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi Prentice-Hall 2000
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8N6 K7:PO/TD3.
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36.
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Marketing management and strategy A reader by
Edition: 4
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: New Jersey Prentice Hall 1988
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8 L2;M8/TD3.
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37.
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Marketing management and strategy A reader by
Edition: 4
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: New Jersey Prentice Hall 1988
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8 L2;M8/TD3.
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38.
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Marketing management and strategy A reader by
Edition: 4
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: New Jersey Prentice Hall 1988
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8 L2;M8/TD3.
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39.
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Marketing management for the hospital industry A strategic approach by
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: New Jersey John Wiley 1997
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8 N7.
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40.
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41.
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42.
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Marketing management in the 21st century by
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: New Jersey Prentice Hall 2001
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8 P1.
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43.
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Marketing planning and strategy. Ed 6 by
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: Ohio South-Western College Publishing 2000
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8 M5;P0/TD.
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44.
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Marketing planning and strategy. Ed 6 by
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: Ohio South-Western College Publishing 2000
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8 M5;P0/TD.
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45.
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Marketing strategy and management by
Edition: Ed3
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: 2004
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8 P0.
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46.
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Multinational marketing management by
Edition: 2nd
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: New Jersey Prentice Hall 1980
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8.1.N7 L4;M0/TD3.
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47.
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Multinational marketing management by
Edition: 2nd
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: New Jersey Prentice Hall 1980
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8.1.N7 L4;M0/TD3.
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48.
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Multinational marketing management by
Edition: 2nd
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: New Jersey Prentice Hall 1980
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8.1.N7 L4;M0/TD3.
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49.
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Organizational marketing by Series: Advanced Marketing Series
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: London International Thomson Business Press 1999
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8 N9.
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50.
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