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B2B brand management With the co-operation of Ines Michi.

By:

KOTLER Philip

Contributor(s):

PFOERTSCH Waldemar

Material type:

TextLanguage: English Publication details: Berlin Springer 2006Description: xvi, 357p cmISBN:

9783540253602

Subject(s):

Commerce

DDC classification:

X:511-8, P6

Item type:

General Books

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	General Books	Ratan Tata Library	Ratan Tata Library			X:511-8 P6 (Browse shelf(Opens below))					Available			RT1460485

Bibliography: p 331-41

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