Your search returned 42 results.

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Brad strategy by

Muphy John M

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: England Director Books 1990

Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:511 NO.

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Brand warriors Corporate leaders share their winning strategies by

Gilmore Fiona Ed

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: London Haper Collins Publishers 1997

Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:511 N7.

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Competitive branding Winning in the market place by

Nilson Torsten H

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: England Wiley 1998

Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:511 N8.

Consumer buying intentions and purchase probabilit by

Juster F Thomas

Series: National Bureau of Economic Research, Occasional Paper.99

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: New York N B E R 1966

Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:511 K6.

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Consumer product development by

White Roderick

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: London Longman Group 1973

Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:511 L3.

Customer oriented planning by

Ferrell Robert W

Series: American Management Association, Publication

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: Bombay Taraporevala 1970

Availability: No items available.

Customer oriented planning by

Ferrell Robert W

Series: American Management Association, Publication

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: Bombay Taraporevala 1970

Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:511 K4.

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Customer relationship management A strategic impe by

Brown Stanley

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: Toronto John Wiley 2000

Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:511-8 P0.

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Design dimension strategy and the challenge of g by

Lorenz Chrisotopher

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: Oxford Basil Blackwell 1986

Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:511 M6.

10.

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Design dimension The new competitive weapon for p by

Lorenz Christopher

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: Oxford Basil Blackwell 1990

Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:511 M6;'NO.

11.

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Developing new products and repositioning mature b by

Cafarelli Eugen J

Series: Ronald Serieson Marketing Management

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: NY John Wiley 1980

Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:511 M0.

12.

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Economic theory of product differentiation by

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: Cambridge Cambridge University Press 1991

Availability: No items available.

13.

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Economic theory of product differentiation by

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: Cambridge Cambridge University Press 1991

Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:511 N1.

14.

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Essential brand book Over 100 techniques to increase by

Ellwood Iain

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: London Kogen Page 2000

Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:511 PO.

15.

Establishing a new -product program Guides for e by

Newgarden Albert Ed

Series: American Management Association, Management Report.8

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: NY A M A 1958

Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:511 J8.

16.

Fundamentals of customer focused management Comp by

John Joby

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: London Praeger 2003

Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:511-8 P3.

17.

Handbook of new product development Englewood Clif by

Hilton Peter

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: NJ Prentice-Hall 1961

Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:511 K1.

18.

How to plan products that sell Guides for develo by

Series: American Management Association, management report.13

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: German

Publication details: NY A M A 1958

Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:512.73.N5 J8.

19.

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Industrial product innovation Organisation and management by

Johne F A

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: London Groom Helm 1985

Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:511 M5.

20.

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Information and management systems for product cus by

Blecker Thorsten, etc

Series: Springer's Integarted Series in Information Systems

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: New York Springer 2005

Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:511-8 P5.

21.

Life-styled marketing by

Hanan Mack

Series: American Management Assoication, Publication

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: NY A M A 1972

Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:511 L2.

22.

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Managing brand equity Capitalizing on the value o by

Aaker D A

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: New York Free Press 1991

Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:511.73.N9 N1.

23.

Market opportunity analysis by

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: Lexington Lexington Books 1987

Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:511 M7.

24.

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Marketing and product development by

Littler Dale

Series: Industiral Studies Series

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: Oxford Philip Allan 1984

Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:511 M4.

25.

Marketing new industrial products by

Baker Michael J

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: London Macmillan 1975

Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:511 L5.

26.

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Naked market Marketing methods for the 80s by

Heller Robert

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: London Sidgwick and Jackson 1984

Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:511 M4.

27.

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New product management by

Scheuing Eberhard E

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: Illinois Drylen Press 1974

Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:511 L4.

28.

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New-product strategy innovation and diversificati by

Hake Brune

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: London Pitman 1971

Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:511 L1.

29.

Organizing for product development by

Newgarden Albert Ed

Series: American Management Association, Management Report.31

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: NY A M A 1959

Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:511 J9.

30.

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Product differentiation and non-price competition by

Ireland Norman J

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: London Blackwell 1987

Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:511 M7.

31.

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Product planning by

Spitz A Edward Ed

Edition: 2

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: NY Charter Publishers 1977

Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:511 L7.

32.

Product Policy And Strategy by

Luck David J

Series: Prentice-Hall Foundations of Marketing Series

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: New Delhi Prentice-Hall 1972

Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:511 L2.

33.

Product Policy And Strategy by

Luck David J

Series: Prentice-Hall Foundations of Marketing Series

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: New Delhi Prentice-Hall 1972

Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:511 L2.

34.

Product Policy And Strategy by

Luck David J

Series: Prentice-Hall Foundations of Marketing Series

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: New Delhi Prentice-Hall 1972

Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:511 L2.

35.

Product Policy And Strategy by

Luck David J

Series: Prentice-Hall Foundations of Marketing Series

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: New Delhi Prentice-Hall 1972

Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:511 L2.

36.

Promotion A behavioral view by

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: German

Publication details: NJ Prentice-Hall 1967

Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:512.73.N6 K7.

37.

Sales strategy Cases and readings by

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: New York Appleton-Century 1959

Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:511 K9.

38.

Sales strategy Cases and readings by

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: New York Appleton-Century 1959

Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:511 K9.

39.

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Strategic brand management New approaches by

Kapferer Jean-Noel

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: Delhi Global Business Press 1992

Availability: No items available.

40.

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Strategic brand management New approaches by

Kapferer Jean-Noel

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: Delhi Global Business Press 1992

Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:511 N2.

41.

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uccessful product anmd business development by

Giragosian Newman H Ed

Series: Commercial Development Association, Publication

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: NY Marcel Dekker 1978

Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:511 L8.

42.

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Variety, equity efficiency Product variety in an by

Lancaster Kelvin

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: Oxford Basil Blackwell 1979

Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:511 L9.

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Your search returned 42 results.