Consumer behavior and marketing strategy

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TextLanguage: English Series: Irwin Series in MarketingPublication details: Boston Irwin 1993Edition: 3Description: xxvii,772p cmISBN:

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General Books

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Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	General Books	Ratan Tata Library	Ratan Tata Library			X:1:(S:44) M7;N3 (Browse shelf(Opens below))					Available			RT1052529

Bibliography chapterwise; Glossary: P739-753

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