Advertising and promotion An integrated marketing communications perspective
By: Contributor(s): Material type:
TextLanguage: English Publication details: New Delhi McGraw Hill 2013Edition: 9thDescription: xliii,1016p. cmISBN: - 9781259026850
- X:513, P4;Q3/TD
General Books
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
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General Books
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Ratan Tata Library | Ratan Tata Library | X:513 P4;Q3/TD (Browse shelf(Opens below)) | Available | Bibliography: P.659-600 | RT1461105 |
Bibliography chapterwise
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Advertising and promotion
APA
BELCH George E, BELCH Michael A & PURANI Keyoor. (2013). Advertising and promotion. New Delhi: McGraw Hill.
Chicago
BELCH George E, BELCH Michael A and PURANI Keyoor. 2013. Advertising and promotion. New Delhi: McGraw Hill.
Harvard
BELCH George E, BELCH Michael A and PURANI Keyoor. (2013). Advertising and promotion. New Delhi: McGraw Hill.
MLA
BELCH George E, BELCH Michael A and PURANI Keyoor. Advertising and promotion. New Delhi: McGraw Hill. 2013.
