Consumer behavior: Building marketing strategy
By: Contributor(s): Material type:
TextLanguage: English Publication details: New Delhi McGraw Hill Education 2014Edition: 12thDescription: xxxv, 776 p. includes bibliographical references and indexISBN: - 9789351344797
- X:1:(S:44) M3;Q4/TD
Textbook
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
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Textbook
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Ratan Tata Library | Ratan Tata Library | X:1:(S:44) M3;Q4/TD (Browse shelf(Opens below)) | Available | RT1461795 |
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Consumer behavior: Building marketing strategy
APA
Hawkins D. I., Mookerjee A. & Mothersbaugh D. L. (2014). Consumer behavior: Building marketing strategy. New Delhi: McGraw Hill Education.
Chicago
Hawkins Del I, Mookerjee Amit and Mothersbaugh David L. 2014. Consumer behavior: Building marketing strategy. New Delhi: McGraw Hill Education.
Harvard
Hawkins D. I., Mookerjee A. and Mothersbaugh D. L. (2014). Consumer behavior: Building marketing strategy. New Delhi: McGraw Hill Education.
MLA
Hawkins Del I, Mookerjee Amit and Mothersbaugh David L. Consumer behavior: Building marketing strategy. New Delhi: McGraw Hill Education. 2014.
