Consumer behavior: Building marketing strategy

By:

Hawkins, Del I

Contributor(s):

Mothersbaugh, David L
Mookerjee, Amit

Material type:

TextLanguage: English Series: 1Publication details: New Delhi McGraw Hill Education 2014Edition: 12thDescription: xxxv, 776 p. includes bibliographical references and indexISBN:

9789351344797

Subject(s):

Commerce

Other classification:

X:1:(S:44) M3;Q4/TD

Item type:

Textbook

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Textbook	Ratan Tata Library	Ratan Tata Library			X:1:(S:44) M3;Q4/TD (Browse shelf(Opens below))					Available			RT1462258

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