Quantitative theories in advertising
Material type:
TextLanguage: English Series: Operations Research Society of America, Publication in Operations Research Ed by David B Hertz. 21Publication details: New York Wiley 1970Description: x,103p cmISBN: - 471 70820 8
- X:513:(B), L0
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Ratan Tata Library | Ratan Tata Library | X:513:(B) L0 (Browse shelf(Opens below)) | Available | RT0059013 |
Bibliography at the end of each chapter; Appendixes: p 100-102
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