Managerial introduction to marketing

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TextLanguage: English Publication details: NJ Prentice-Hall 1976Edition: 3Description: xiv, 594p cmISBN:

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General Books

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Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	General Books	Ratan Tata Library	Ratan Tata Library			X:51-8 LO;L6 (Browse shelf(Opens below))					Available			RT0571248

Bibliography chapterwise; Appendix p 579-86

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