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From brand vision to brand evaluation The strategic process to growing and strengthening brands

By: Material type: TextLanguage: English Publication details: Oxford Butterworth Heinemann 2006Edition: 2Description: xviii, 318p cmISBN:
  • 9780750667494
Subject(s): DDC classification:
  • X:511, P6
Item type: General Books
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
General Books Ratan Tata Library Ratan Tata Library X:511 P6 (Browse shelf(Opens below)) Available RT1389611

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