Consumer behaviour theory and application
Material type:
TextLanguage: English Series: Marketing Science Institute SeriesPublication details: Boston Allyn & Bacon Inc 1974Description: xiii; 274p cmSubject(s): DDC classification: - "X:1:(S:44), L4"
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Textbook
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Ratan Tata Library | Ratan Tata Library | "X:1:(S:44) L4" (Browse shelf(Opens below)) | Available | RT0525897 |
Bibliography chapterwise and P:263-271; Appendix chapterwise
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