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Brands as engines for profit Jones J P by
Material type:  Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi New Delhi, Tata McGraw Hill 2012
Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:512 Q2.
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What's in a brand: Building brand equity through advertising Jones J P by
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi New Delhi, Tata McGraw-Hill 1997
Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:512 N8.
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4.
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What's in a brand?: Building brand equity through advertising Jones J P by
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi New Delhi, Tata McGraw-Hill publishing company ltd. 1998
Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:512 N8.
star rating
Average : 0.0 out of 5 stars
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5.
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Image from Amazon.com
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What's in a brand?: Building brand equity through advertising Jones J P by
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi New Delhi, Tata McGraw-Hill publishing company ltd. 1998
Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:512 N8.
star rating
Average : 0.0 out of 5 stars
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6.
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When ads work: New proof that advertising triggers sales Jones J P by
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: New York New York, Lexington books 1993
Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:513y7 N5.
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