Strategic brand management : creating and sustaining brand equity long term Kapeerer Hean-noel Au.
Material type:
TextLanguage: English Publication details: New Delhi New Delhi, Kogan Page 2005Edition: 2Description: 440pOther classification: - X:513 P5
Textbook
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Textbook
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Faculty of Management Library | Faculty of Management Library | X:513 P5 (Browse shelf(Opens below)) | Available | ML1348495 |
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