The voltage effect: How to make good ideas great and great ideas scale

By:

List, John A

Material type:

TextPublication details: UK Penguin business 2022Description: 265 p. Includes bibliographical reference and indexISBN:

9780241556849

Subject(s):

Other classification:

X:75 R2

Summary: The definitive guide to the science of scalability- how to make good ideas great, and great ideas scale. Why do some ideas make it big while others fail to take off? According to award-winning behavioural economist John List, the answer comes down to a single question- Can the idea scale? Countless enterprises fall apart the moment they scale; their positive results fizzle, they lose valuable time and money, and the great electric charge of potential that drove them early on disappears. In short, they suffer a voltage drop.

Item type:

Textbook

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Textbook	Ratan Tata Library	Ratan Tata Library			X:75 R2 (Browse shelf(Opens below))					Available			RT1585190

The definitive guide to the science of scalability- how to make good ideas great, and great ideas scale. Why do some ideas make it big while others fail to take off? According to award-winning behavioural economist John List, the answer comes down to a single question- Can the idea scale? Countless enterprises fall apart the moment they scale; their positive results fizzle, they lose valuable time and money, and the great electric charge of potential that drove them early on disappears. In short, they suffer a voltage drop.

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