Service management and marketing principles: Competing in the service economy

By:

Kandampully, Jay

Contributor(s):

Solnet, David J

Material type:

TextPublication details: London Routledge 2024Description: viii, 233 p. : ill. Includes bibliographical reference and indexISBN:

9781032909080

Subject(s):

Other classification:

X9(Y):51-8 R4

Summary: This book explores the service economy and challenges that all organizations face as goods and services make way for a world where customers (B2C) and businesses (B2B) seek seamless, thoughtful, and exceptional experiences. This book introduces readers to a range of interrelated topics and the application of service management and marketing theories which are fundamentally critical to the success of all enterprises seeking competitive advantage through enhanced customer experience.

Item type:

Textbook

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Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Textbook	Ratan Tata Library	Ratan Tata Library			X9(Y):51-8 R4 (Browse shelf(Opens below))					Available			RT1585200

This book explores the service economy and challenges that all organizations face as goods and services make way for a world where customers (B2C) and businesses (B2B) seek seamless, thoughtful, and exceptional experiences. This book introduces readers to a range of interrelated topics and the application of service management and marketing theories which are fundamentally critical to the success of all enterprises seeking competitive advantage through enhanced customer experience.

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