Brand psychology : The art and science of building strong brands

By:

Busche, Laura

Material type:

TextLanguage: English Publication details: New York : Routledge, 2024.Description: xii, 384pISBN:

9781032373720

Subject(s):

Other classification:

X:513 R4

Summary: "Brand Psychology brings together theory and practice from the fields of psychology, design, and marketing to demystify the brand development process. It explores the behavioral science behind brand building, looking at the psychological principles at play whenever a brand is built and communicated"

Item type:

Textual

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Textual	Faculty of Management Library	Faculty of Management Library			X:513 R4 (Browse shelf(Opens below))					Available			ML1635941
	Textual	South Campus Library	South Campus Library			X:513 R4 (Browse shelf(Opens below))					Available			SC1690887

"Brand Psychology brings together theory and practice from the fields of psychology, design, and marketing to demystify the brand development process. It explores the behavioral science behind brand building, looking at the psychological principles at play whenever a brand is built and communicated"

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