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Consumers, society and marketing: A sustainability perspective

By: Contributor(s): Material type: TextPublication details: Switzerland Springer 2023Description: xvii, 174 p. Includes bibliographical reference and indexISBN:
  • 9783031393587
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Summary: Environment and social responsibility are paramount for any modern business strategy, and the field of marketing is adapting itself to the new focus on sustainability. The study of the interface between consumers, society, and marketing is crucial for understanding the complex interactions between individuals and the products and services they consume and the resulting implications.
Item type: Textual
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Textual Ratan Tata Library Ratan Tata Library Available RT1528479

Environment and social responsibility are paramount for any modern business strategy, and the field of marketing is adapting itself to the new focus on sustainability. The study of the interface between consumers, society, and marketing is crucial for understanding the complex interactions between individuals and the products and services they consume and the resulting implications.

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