The future of purpose-driven branding: Signature programs that impact & inspire both business and society

By:

Aaker, David

Contributor(s):

Jain, Varsha [Co-author]

Material type:

TextPublication details: New Delhi Wiley India pvt. ltd. 2023Description: xviii, 270 p. Includes bibliographical reference and indexISBN:

9789357460897

Other classification:

Summary: Today's firms need a social effort that is serous and impactful to be relevant. It's not enough to make a commitment to reduce energy or have an ad hoc unbranded budget for grants and volunteering-the world needs their resources and agility to address existential threats in society, and their customers (and employees) demand it.

Item type:

Textual

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Textual	Ratan Tata Library	Ratan Tata Library								Available			RT1585303

Today's firms need a social effort that is serous and impactful to be relevant. It's not enough to make a commitment to reduce energy or have an ad hoc unbranded budget for grants and volunteering-the world needs their resources and agility to address existential threats in society, and their customers (and employees) demand it.

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