Marketing management : A south asian perspective

Contributor(s):

Kotler, Philip [author]

Material type:

TextLanguage: English Publication details: Delhi : Pearson, 2013.Edition: 14thDescription: xxv, 596p. : col. illISBN:

9788131767160

Subject(s):

Other classification:

B2T0bX:8B P6;Q3;13

Summary: Key Features: * Brand new chapter-opening vignettes that can serve as great classroom discussion starters. * Updated and revised Marketing Memo and Marketing Insight boxes that provide in-depth insights into the practical aspects of marketing and discuss the challenges and opportunities unique to rural markets in South Asia. * Many new in-text cases, in addition to Marketing Excellence cases at the end of each chapter. * Dramatic changes in the current marketing environment addressed through subsections on issues such as marketing during economic downturns, the rise

Item type:

Textual

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Textual	Central Science Library	Central Science Library			B2T0bX:8B P6;Q3;13 (Browse shelf(Opens below))					Available			SL1598329

Appendix A-1-13p.; Glossary G-1-9p.; Index I-1-20p.

Key Features: * Brand new chapter-opening vignettes that can serve as great classroom discussion starters. * Updated and revised Marketing Memo and Marketing Insight boxes that provide in-depth insights into the practical aspects of marketing and discuss the challenges and opportunities unique to rural markets in South Asia. * Many new in-text cases, in addition to Marketing Excellence cases at the end of each chapter. * Dramatic changes in the current marketing environment addressed through subsections on issues such as marketing during economic downturns, the rise

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