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Organised retailing and agri-business

By: Contributor(s): Material type: TextSeries: India studies in business and economicsPublication details: New Delhi Springer 2016Description: xvi, 311 p. Includes bibliographical reference and indexISBN:
  • 9788132224754
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Summary: This book examines the performance of organized retail chains supplying the agri-input and output services in terms of achieving their objective of utilising collective bargaining power in the marketing of their agricultural produce, integrating empirical experience from India and other selected developing countries. The scenario of marketing for agricultural products has been undergoing rapid changes with the rise of organised retailing.
Item type: Textual
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Textual Ratan Tata Library Ratan Tata Library Available RT1528641

This book examines the performance of organized retail chains supplying the agri-input and output services in terms of achieving their objective of utilising collective bargaining power in the marketing of their agricultural produce, integrating empirical experience from India and other selected developing countries. The scenario of marketing for agricultural products has been undergoing rapid changes with the rise of organised retailing.

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