Product management in the digital era: Theory and practice

By:

Pingali, Srinivas R

Contributor(s):

Material type:

TextPublication details: London Routledge 2025Description: xii, 289 p. Includes bibliographical reference and indexISBN:

9781041029373

Other classification:

Summary: Consumer and industrial products have evolved significantly over the last century, from physical to virtual products, services, and hybrid products. Product management has had to change and adapt to the rapidly changing business environments. This textbook offers an in-depth look into the role, what the job entails, and what skills it requires. Product managers are required to manage the ideation, development, production, marketing, and distribution of a product.

Item type:

Textual

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Textual	Ratan Tata Library	Ratan Tata Library								Available			RT1528626

Consumer and industrial products have evolved significantly over the last century, from physical to virtual products, services, and hybrid products. Product management has had to change and adapt to the rapidly changing business environments. This textbook offers an in-depth look into the role, what the job entails, and what skills it requires. Product managers are required to manage the ideation, development, production, marketing, and distribution of a product.

There are no comments on this title.

to post a comment.

Back to results

1 Copyright
by Copinger Au.
2 Copyright
by Copinger Au.
3 Copyright
by Copinger Au.
4 Copyright
by Copinger Au.
5 Copyright
by Copinger Au.
6 Copyright
by Copyinger Au.