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Marketing challenges Cases and exercises by
Edition: 3
Material type:  Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: 1993
Availability: Items available for loan: South Campus Library (1)Collection, call number: X:51 N3.
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2.
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Marketing for public and non profit managers by Series: Wiley Series in Marketing
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: New York John Wiley 1984
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51 M4.
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3.
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Principles of service marketing and management by
Edition: 2nd
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: New Jersey Prentice-Hall 2002
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X9(Y):51-8.73.P P2.
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4.
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Principles of Service Markrting and Mangement Lovelock Christopher by
Edition: 2
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: New Jersey New Jersey, Prentice Hall 2002
Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:51 P2.
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5.
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Services marketing People, technology, strategy by
Edition: 4th
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: New Jersey Prentice Hall 2001
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: 4.00 X9(Y):51 P1/TD.
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6.
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Services marketing Text cases and readings by Series: Prentice Hall series In Marketing
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: New Jersey Prentice Hall 1984
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X9(Y):51.73.N8 M4.
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7.
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Services marketing People, technology, strategy by
Edition: 5
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: South Asia Pearson Education 2006
Availability: Items available for loan: South Campus Library (1)Collection, call number: X9(Y):51.1'P P6.
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8.
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9.
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10.
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Services marketing People, technology, strategy. by
Edition: 7th
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi Pearson 2011
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X9(Y):51 P1;Q1/TD.
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11.
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Services marketing People, technology, strategy. by
Edition: 7th
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi Pearson 2011
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X9(Y):51 P1;Q1/TD.
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12.
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Services marketing in Asia Managing people, technology and strategy by
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: Singapore Prentice Hall 2002
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X9(Y):51.4.P P2.
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13.
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Services marketing: People technology strategy by
Edition: 9th
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Jersey World Scientific 2023
Availability: Items available for loan: Ratan Tata Library (1).
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14.
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Services marketing. by
Edition: 3
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: London Prentice-Hall 1996
Availability: Items available for loan: South Campus Library (1)Collection, call number: X9(Y):51.1'N9 N6.
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