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Sustainable marketing planning by
Edition: 2nd
Material type:  Text; Format:
print
; Literary form:
Not fiction
Publication details: London Routledge 2024
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8 R4.
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The 7 Principles of Brand Management by
Material type: Text; Format:
print
Language: English
Publication details: McGraw Hill ; 2025
Availability: Items available for loan: Central Library (1).
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Analytical methods for marketing management by
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: London McGraw-Hill 1976
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8 L6/TD3.
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7.
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Analytical methods for marketing management by
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: London McGraw-Hill 1976
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8 L6/TD3.
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Basic marketing A global- managerial approach by Series: McGraw Hill/Irwin Series in Marketing
Edition: 15
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi Tata McGraw Hill Publishing India 2005
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8 K8; P5/TD.
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10.
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Basic marketing A global- managerial approach by Series: McGraw Hill/Irwin Series in Marketing
Edition: 15
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi Tata McGraw Hill Publishing India 2005
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8 K8; P5/TD.
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11.
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Basic marketing A global- managerial approach by Series: McGraw Hill/Irwin Series in Marketing
Edition: 15
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi Tata McGraw Hill Publishing India 2005
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8 K8; P5/TD.
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12.
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Basic marketing A global- managerial approach by Series: McGraw Hill/Irwin Series in Marketing
Edition: 15
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi Tata McGraw Hill Publishing India 2005
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8 K8; P5/TD.
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13.
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Basic marketing A global- managerial approach by Series: McGraw Hill/Irwin Series in Marketing
Edition: 15
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi Tata McGraw Hill Publishing India 2005
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8 K8; P5/TD.
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14.
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Basic marketing A global- managerial approach by Series: McGraw Hill/Irwin Series in Marketing
Edition: 15
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi Tata McGraw Hill Publishing India 2005
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8 K8; P5/TD.
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15.
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Basic marketing A global- managerial approach by Series: McGraw Hill/Irwin Series in Marketing
Edition: 15
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi Tata McGraw Hill Publishing India 2005
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8 K8; P5/TD.
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16.
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Basic problems in marketing management by
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: California Wadsworth 1967
Availability: No items available.
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17.
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Basic problems in marketing management by
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: California Wadsworth 1967
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8 K7.
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18.
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Behavioral and management science in marketing by
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: NY Arnold Press 1978
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8 L8.
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19.
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Behavioral and management science in marketing by
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: NY Arnold Press 1978
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8 L8.
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20.
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Beyond six sigma: Profitable growth through customer value creation by
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: New Jarsey John Wiley & Sons 2006
Availability: Items available for loan: Central Science Library (1)Collection, call number: B2T0b89Q8 P6 TB.
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21.
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Brand loyalty Measurement and management by
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: 1978
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8 L8.
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22.
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Brand management A theoretical and practical app by
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: Essex Pearson Education 2003
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:511-8 P3.
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23.
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Brand management Planning and control by
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: London Macmillan 1981
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8 M1.
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24.
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Brand psychology : The art and science of building strong brands by
Material type: Text; Format:
print
Language: English
Publication details: New York : Routledge, 2024
Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:513 R4. South Campus Library (1)Collection, call number: X:513 R4.
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25.
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Brands and Branding: strategy to build and nurture brands by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: London Routledge 2024
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:511-8 R4.
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29.
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Case in advertising & marketing management Applegate E; Johnsen A by
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi New Delhi, Pinnacle 2007
Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:513y7 Q0.
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30.
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Case studies in marketing management by
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi Pentagon Press 2007
Availability: Items available for loan: South Campus Library (1)Collection, call number: X:51-8 P7.
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31.
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Case studies in marketing management with brief co by
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: Bombay Himalaya 1983
Availability: No items available.
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32.
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Case studies in marketing management with brief co by
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: Bombay Himalaya 1983
Availability: No items available.
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33.
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Case studies in marketing management with brief co by
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: Bombay Himalaya 1983
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8 M3.
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34.
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Case studies in marketing management with brief co by
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: Bombay Himalaya 1983
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8 M3.
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35.
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Cases and simulations in marketing management by
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi Galgotia Publishers 1999
Availability: Items available for loan: Ratan Tata Library (1).
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36.
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Cases in marketing management by
Edition: 3
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: Texas Business Publication 1985
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: "X:51-8y773.N7 L8;M5".
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37.
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Cases in marketing management by
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: Ohio Grid 1978
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8 L8.
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38.
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39.
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Cases in marketing management Issues for the 1980s by
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: NJ Prentice-Hall 1984
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8 M4.
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40.
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Cases in marketing management and strategy An Asia-Pacific perspective by
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: Singapore Prentice-Hall 1996
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8.4.N9 N6.
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41.
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Cases in strategic marketing management An integr by
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: New Jersey Prentice-Hall 1998
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8 N8.
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42.
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45.
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46.
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Collaborative customer relationship management Tak by
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: Berlin Springer 2004
Availability: No items available.
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47.
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Collaborative customer relationship management Tak by
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: Berlin Springer 2004
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8 P4.
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48.
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Commercialization of research results by Series: Its Special Report. 20
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: 1957
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51b4 J7.
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49.
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Comparative management and marketing Text and rea by
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: Illinois Scott 1969
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:510j8.730m1.N6 K9.
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50.
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Computer modelling and expert systems in marketing by
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: London Routledge 1994
Availability: Items available for loan: Central Science Library (1)Collection, call number: B2T0b8B N4.
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