| 000 | 00919nam a2200337Ia 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20220912144511.0 | ||
| 006 | a|||||r|||| 00| 0 | ||
| 007 | ta | ||
| 008 | 220909b |||||||| |||| 00| 0 eng d | ||
| 020 | _a8175541091 (pbk) | ||
| 020 | _aSL0859481 | ||
| 024 | _a183540 | ||
| 037 | _cTextual | ||
| 040 |
_aCSL _beng _cCSL |
||
| 041 | _aeng | ||
| 082 | _aB2T0bX:8, N7 | ||
| 100 | _aKapferer Jean-Noel | ||
| 245 | 0 | _aStrategic brand management : creating and sustaining brand equity long term | |
| 250 | _a2 | ||
| 260 |
_aNew Delhi _b Kogan Page _c1997 |
||
| 300 | _a443p. | ||
| 500 | _aBibliography 427-436p.; Index 437-443p. | ||
| 650 | _a Corporate planning | ||
| 650 | _a Decision making | ||
| 650 | _aManagement | ||
| 700 | _aKapferer Jean-Noel | ||
| 942 |
_hB2T0bX:8, N7 _cTEXL _2CC |
||
| 999 |
_c10233 _d10233 |
||