000 00712nam a2200229Ia 4500
005 20241129104305.0
008 241129s9999||||xx |||||||||||||| ||und||
020 _a9783031223921
037 _aTextual
040 _aRTL
_beng
_cRTL
041 _aeng
_2eng
084 _aX:51 R3
_qRTL
100 _aKotler Philip; Pfoertsch Waldemar; Sponholz Uwe
_9725633
245 0 _aH2H marketing: Case studies on human-to-human marketing
_cKotler Philip; Pfoertsch Waldemar; Sponholz Uwe
260 _aSwitzerland
_bSpringer
_c2023
300 _axix,213p.
365 _aINR
_bRs.10812.30
490 _aSpringer Business Cases
650 _aMarketing
942 _cTB
_hX:51 R3
999 _c1225247
_d1225247