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037 _aTextbook
040 _aFMSL
_beng
_cFMSL
041 _aeng
_2eng
084 _aX:513 N3
_qFMSL
100 _aLucas D B
_9286387
245 0 _aMeasuring advertising effectiveness
_cLucas D B
260 _aE
_bE, Cliffs Prentice-Hall
_c1963
300 _a399p
942 _cTB
_hX:513 N3
999 _c1280326
_d1280326