000 00584nam a2200193Ia 4500
005 20250326130924.0
008 250326s9999 xx 000 0 und d
020 _a0-06-015522-1
037 _aTextbook
040 _aFMSL
_beng
_cFMSL
041 _aeng
_2eng
084 _aX:51 M6
_qFMSL
100 _aRodgers F G B
_9741745
245 0 _aIBM Way:insights into the world's most successful marketing organization
_cRodgers F G B; Shook R L
260 _aNew York
_bNew York, Harper & Row
_c1986
300 _a235p
942 _cTB
_hX:51 M6
999 _c1284711
_d1284711