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005 20250326140224.0
008 250326s9999 xx 000 0 und d
020 _a0-19-503702-2
037 _aTextbook
040 _aFMSL
_beng
_cFMSL
041 _aeng
_2eng
084 _aX:513 M6
_qFMSL
100 _aLodish L M
_9741831
245 0 _aAdvertising & Promotion Challenge: vaguely right or precisely wrong?
_cLodish L M
260 _aNew York
_bNew York, Oxford University Press
_c1986
300 _a188p
942 _cTB
_hX:513 M6
999 _c1284806
_d1284806