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020 _a0-03-02113-1
037 _aTextbook
040 _aFMSL
_beng
_cFMSL
041 _aeng
_2eng
084 _aX:513 P0
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100 _aShimp T A
_9742514
245 0 _aAdversiting promotion: Supplemental aspects of integrated marketing communication
_cShimp T A
250 _aEd 5
260 _aU
_bU, S A Dryden Press
_c2000
300 _a674p
942 _cTB
_hX:513 P0
999 _c1286214
_d1286214